Was the Continental takeover of United a mistake?

Continental Airlines‘ (Houston) merger with United Airlines (Chicago) was billed as a “merger of equals.” In reality it was a takeover of United by Continental. Continental was the best and most well-run U.S. legacy carrier before the merger. The Continental name is gone but the brand continues with the “new United”. United’s CEO Glenn Tilton got his way – he found someone to take United off his hands. Today the new UA is plagued with problems. 1 and 1 does not always equal 2. The new United is not the old Continental with more aircraft and people. Efficiency and profitability have taken a hit.

Joe Brancatelli of Portfolio.com explores the headline question and other issues facing the new United in his “Worst. Airline. Ever. Again” article.

Read the full article: CLICK HERE

Copyright Photo: Michael B. Ing.

Continental Slide Show: CLICK HERE

United Slide Show: CLICK HERE

One thought on “Was the Continental takeover of United a mistake?”

  1. Jorge Suarez de la T.

    I am from Mexico City, United is not now United and Continental is not now Continental. Both are a not personality airline. United here in Mexico it´s no good.

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