Category Archives: Lattitude Hub

Canarian Airways became Lattitude Hub, then back to Canarian Airways

What is in a name?  Everything – it is your brand.

After our previous report, Canarian Airways (Tenerife) became Lattitude Hub, named after the parent company.

Apparently the name did not stick for the airline. The new carrier has decided to reverse course and is again using the Canarian Airways name and brand.

The company describes its origin:

We were born as an alliance of 14 tourism entrepreneurs from the Canary Islands after more than six years of joint development of the project. Finally LATIMOS.

We understood that the dependence of the Canarian tourism sector on connectivity made it necessary to take a step forward and this has been our ATTITUDE. We couldn’t stand idly by and we have.

Our differential has a clear objective: to seek different solutions to different problems to recover and strengthen the tourist flow of Tenerife and the Canary Islands, our LATITUDE.

Our essence, our identity and our effort come together in CANARIAN AIRWAYS, a brand that advances towards an offer that brings the Canary Islands destination closer to each and every one of the people who want to travel.

At the end of 2019, LATTITUDE HUB, S.A. was established, the parent company that covers our brand and is made up of a total of 14 hoteliers from Tenerife and La Palma, and One Airways.