Category Archives: Virgin Blue Airlines

Virgin Australia to close out the Virgin Blue era

Virgin Australia Airlines (formerly Virgin Blue Airlines) (Brisbane) is getting ready to close out the Virgin Blue brand. The last aircraft to be repainted, the pictured Boeing 737-8FE VH-VUL (msn 36603), will enter the paint shop shortly to be repainted. Virgin Blue became the current Virgin Australia on May 3, 2011.

Why did Virgin Blue Airlines painted their aircraft mainly red? The Virgin Blue name was selected as a result of a naming contest. The selected name was an unique and clever play on the predominantly red livery and the Australian slang expression of calling a red-headed male “Blue” or “Bluey”. Today Virgin Australia continues to use the red color.

Top Copyright Photo: Rob Finlayson/AirlinersGallery.com. VH-VUL departs from the Brisbane base.

Bottom Copyright Photo: John Adlard/AirlinersGallery.com. VH-VUL once wore the promotional Avatar livery.

Virgin Blue aircraft slide show:

Video: Virgin Blue Airlines.

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Delta moves closer to the Virgin Blue Airlines Group

Delta Air Lines (Atlanta) today (May 2) announced expanded codesharing with the Virgin Blue Airlines Group (Brisbane) that will add five new destinations in Australia and New Zealand to Delta’s network.

The new service, which will begin May 21, will allow Delta customers to seamlessly connect to Perth, Adelaide and Canberra in Australia, as well as Auckland and Christchurch, New Zealand.

Delta customers currently can connect on Virgin Blue (soon to be called Virgin Australia) flights to Brisbane and Melbourne, Australia, under previously announced codesharing flights that began in January 2010. Delta operates nonstop service between Los Angeles and Sydney, where all codeshare flights connect.

Virgin Blue customers flying the group’s long-haul airline – V Australia – now will be able to connect in Los Angeles to Delta flights to San Francisco, Las Vegas, Atlanta and Detroit, in addition to codeshare flights currently available to New York-JFK and Orlando.

The expanded service is the latest step in a previously announced marketing alliance between Delta and Virgin Blue to offer customers access to more destinations across the Pacific as well as reciprocal airport lounge and frequent flier benefits.

Copyright Photo: John Adlard. Please click on the photo for additional details.

V Australia Slide Show: CLICK HERE

Virgin Blue Airlines to become Virgin Australia on May 4

Virgin Blue Airlines (virginblue.com.au) (Brisbane) is expected to finally unveil its new brand on May 4. According to published reports by Australian Business Traveller and FlightGlobal blogger Will Horton, Virgin Australia has been selected as the new name. A new livery will also be unveiled on May 4 with a new “Flying Lady” logo on the first Airbus A330. Virgin Australia will be used on domestic flights while the V Australia name will be retained for international operations. The Pacific Blue and Polynesian Blue brands could also be merged into the V Australia to achieve the rationalization management desires for its various brands.

Read the full story from the Australian Business Traveller: CLICK HERE

Copyright Photo: John Adlard. Please click on the photo for background information on how the airline became “Virgin Blue” while having a predominate red color scheme.

Virgin Blue Route Map:

Virgin Blue Slide Show: CLICK HERE

Virgin Blue Airlines to drop the “Blue” in the name as it prepares to launch a new brand

Virgin Blue Airlines (Brisbane) has decided to drop the “Blue” in its name as it prepares to launch a new brand this year according to this article by The Guardian.

Read the full article: CLICK HERE

Virgin Blue Slide Show: CLICK HERE

Copyright Photo: John Adlard. Please click on the photo for background information on why the term was originally picked.

Virgin Blue reports on its financial results for its fiscal first half

Virgin Blue Holdings Limited (Brisbane) reported an Underlying Net Profit Before Tax of A$72 million, in line with the guidance of $70-75 million announced to the market on January 25, 2011. The company reported a Net Profit After Tax of A$24 million.

In other news, the Virgin Blue Group of Airlines also announced it will build its first new wide-body hangar and associated infrastructure at Sydney Airport as part of a new engineering maintenance base to support its growing operations.

Finally in fleet news, Virgin Blue will introduce up to 18 ATR 72 turboprop aircraft as part of the recently announced strategic alliance with Sky West Airlines (Perth).

The first four of the 68-seat ATR 72 aircraft will be introduced in the middle of 2011, with a further four to arrive next year.

Copyright Photo: John Adlard. Please click on the photo for the aircraft details.

Virgin Blue Holdings alliance with Etihad Airways is approved

Virgin Blue Holdings’ (Brisbane) five-year alliance between Virgin Blue Holdings (the owner of Virgin Blue, Pacific Blue and V Australia) and Etihad Airways has been approved by the Australian Competition and Consumer Commission (ACCC).

Etihad Airways is based in Abu Dhabi, the capital of the United Arab Emirates, which is also the airline’s hub. Etihad’s fleet of 54 aircraft operates close to 1000 flights per week, serving an international network of 64 destinations in 42 countries.

Copyright Photo: Ton Jochems. Please click on the photo for information on V Australia.

Combined route map: The alliance will give both entities many route options.

Virgin Blue Airlines warns of a lower first half profit, Air New Zealand increases its share

Virgin Blue Airlines (Brisbane) has warned of a lower first half profit. Analysts quickly downgraded estimates of Virgin Blue’s full-year earnings after the CEO warned of softness in their markets, especially due to the flooding in Queensland.

Meanwhile partner Air New Zealand (Auckland) has raised its share in Virgin Blue to 14.9 percent.

Read the full story from the The Australian and the WSJ:

CLICK HERE

Copyright Photo: John Adlard. Virgin Blue has introduced its latest logojet. Please click on the photo for full details.