Category Archives: Pacific Sun

Fiji Link is launched with the delivery of its first ATR 72-600

Fiji Link (subsidiary of Fiji Airways, formerly Pacific Sun) (Suva, Fiji) was officially launched with the delivery of the pictured 68-seat ATR 72-212A (ATR 72-600) DQ-FJZ (msn 1146) on May 31. The new type was due to arrive in Fiji today. This delivery also starts the rebranding of Pacific Sun as Fiji Link.

ATR issued this statement:

Fiji Link took delivery of its first brand new ATR 72-600 on operating lease from Singapore-based aircraft leasing company Avation PLC. The acquisition of the new ATR is as part of airline’s dynamic expansion plan to support network growth on its domestic and regional routes in the Pacific Islands, which it today operates on behalf of Fiji Airways.

The larger capacity, 68-seat ATR 72-600 of the new generation will allow the Fiji Airways Group to enhance connectivity over Fiji’s larger domestic ports Nadi, Suva and Labasa, while boosting frequency of flights to other Pacific island destinations.

The new aircraft will be based at Suva Airport where Fiji Link is about to start its first full program of flying to Fiji’ existing domestic and regional destinations while commencing flights on a new route Suva-Apia.

The ATR-600 series aircraft will provide Fiji Link with the vital reduced operating and maintenance costs optimizing and reinforcing to maximum its airline’s economics.

A second ATR 72-600 is due in November and December 2014 which will allow the airline to retire its two ATR 42-500s.

Copyright Photo: Ariel Shocron/AirlinersGallery.com. The pictured ATR 72-212A (ATR 72-600) F-WWEK became DQ-FJZ on delivery.

 

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Pacific Sun to become Fiji Link in 2014

Fiji Airways (2nd) (formerly Air Pacific) (Nadi, Fiji) has announced that its subsidiary airline, Pacific Sun, will be rebranded as Fiji Link in 2014, and unveiled the carrier’s new livery.

FijiLink

Pacific Sun, Fiji’s main domestic and regional airline, is wholly owned by Fiji Airways, and the rebranding of the airline is the next step in the on-going restructure of the domestic airline group.

The new airline brand will have a distinct, yet part-of-the-family, look with its parent Fiji Airways. The Fiji Airways earthy color palette has been retained on the soon-to-be-adopted livery of Fiji Link aircraft. The Fiji Link wordmark reflects its connection with Fiji Airways as does the use of the Teteva and the Makare motifs on the tail, which are a prominent part of the Fiji Airways brand.

FijiLink-Liverage
An internal brand development process resulted in four design and naming options which were then to be voted on by the public and the staff of Pacific Sun and Fiji Airways.

The new brand will be adopted in mid-2014 after the arrival of Pacific Sun’s new ATR 72 aircraft. Further details on the rebrand will be announced in the coming months.

Image: Fiji Airways.

Fiji Airways: AG Slide Show