TACV, the Cape Verdean airline, presented in the city of Praia its new brand image under the designation Cabo Verde Airlines.
With a design signed by the Icelandic agency Íslenska, and with the contribution of some Cape Verdeans, the new image of Cabo Verde Airlines is inspired by the colors of nature, houses, flag and other elements that reflect the islands. This new image reflects the company’s new values and mission, as well as the morabeza, a typical Cape Verdean characteristic.
The brand seeks to be unique, authentic and sophisticated while at the same time showing the Cape Verdean culture that is at the origin of Cabo Verde Airlines. The company wants to be inseparable from the country, being an extension of its traditions and its people, in a family fusion and attractive for those who choose to travel with them. The new image will be applied to wing-to-wing aircraft where passengers can feel more Cape Verdean culture.
The presentation of the new brand image of Cabo Verde Airlines follows the beginning of operations in the HUB on the island of Sal and the reinforcement of activities in the Brazilian market with reinforcement of the routes Recife, Fortaleza and, soon, opening of Salvador da Baia, with connections to Milan, Paris and Lisbon.