Category Archives: Thai Smile

Thai Smile Airways to become a new Star Alliance Connecting Partner

Thai Smile Airbus A320-232 WL HS-TXU (msn 6795) BKK (Michael B. Ing). Image: 946619.

Star Alliance today announced the plans for Thai Smile Airways to become the next Connecting Partner in its global network.

The Chief Executive Board of Star Alliance, meeting on the sides of the 75th IATA Annual General Meeting in Seoul,  approved the application of Thai Smile Airways to become a part the Alliance’s Connecting Partner model.

The Connecting Partner model was established by Star Alliance in June 2016 to complement its membership model.

In contrast to full membership in the Alliance, requiring building of commercial ties with all full members, the more regional Connecting Partner scope calls for commercial relationships with a minimum of three carriers only.

Customers travelling on an itinerary which includes a transfer between a Star Alliance member airline and a Connecting Partner will be offered standard Alliance benefits such as passenger and baggage through check-in. In addition, customers who have achieved Star Alliance Gold Status in their frequent flyer programme will enjoy premium customer benefits.

Once all entry requirements are fulfilled, which is expected by the end of the year, Thai Smile Airways will become the second Connecting Partner, joining Juneyao Airlines that entered in 2017.

Connecting Partners allow Star Alliance to close network gaps that may exist of a regional basis. Thai Smile Airways will add 11 new destinations to the Star Alliance network, which already comprises over 1,300 airports in 194 countries.

The Bangkok based airline has begun to implement the necessary technology and commercial links which will allow Thai Smile to begin serving Star Alliance connecting passengers in 2020. As of then, the airline will be offering the privileges to qualifying Star Alliance Gold Status passengers travelling on connecting itineraries, including Priority Check-in, Thai Smile Lounge Access, and Priority Baggage Delivery.

Thai Smile is a ‘light premium’ sub-brand of Thai Airways International. We offer ‘light premium’ product and service which include seat selection and check in counter service with no additional charge, on-board snacks and drinks, and baggage allowance of 20 kg. Passenger travel on Thai Smile will also enjoy the Royal Orchid Plus (ROP) mileage same as on Thai Airways International flights.
Top Copyright Photo (all others by the airline): Thai Smile Airbus A320-232 WL HS-TXU (msn 6795) BKK (Michael B. Ing). Image: 946619.
Thai Smile aircraft slide show:
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Thai Smile to move some routes to Don Mueang Airport

Thai Smile Airways (Bangkok-Suvarnabhumi Airport-BKK) has announced it will move some of its routes to Don Mueang Airport (DMK) to better compete against its low fare rivals. Effective August 8 it will operate from DMK to Chiang Mai, Kohn Kaen and Phuket.

The airline issued this statement:

Thai Smile Airways will add services to and from Don Mueang Airport in order to provide more passenger convenience for travel to domestic destinations, effective August 8, 2014.

Thai Smile Airways (airline code WE) will operate initially to three domestic destinations from Don Mueang Airport.

Thai Smile Airways is offering special promotional fares for one-way travel to Chiang Mai and Khon Kaen with prices starting at 990 Baht, for one-way travel to Phuket with fares starting at 1,090 Baht.

Copyright Photo: Richard Vandervord/AirlinersGallery.com. Airbus A320-232 HS-TXE (msn 5436) departs from Phuket, Thailand.

Thai Smile: AG Slide Show

Thai Smile DMK Ad (Thai Smile)(LR)

Thai Smile logo

Route Map:

Thai Smile 8.2014 Route Map (LRW)

Thai to totally spin off Thai Smile to an independent carrier

Thai Airways International (Bangkok) is now planning to totally spin off its Thai Smile (Bangkok) subsidiary into a totally independent carrier. Thai Smile will acquire its own AOC, code and will change its name to Thai Smile Airways Company according to Travel Daily News.

Read the  full article: CLICK HERE

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-232 HS-TXB (msn 5248) climbs away from the Bangkok Suvarnabhumi Airport hub. The airline once its goes independent is likely to lose the Thai colors and tail in its livery.

Thai Airways International: AG Slide Show

Thai Smile: AG Slide Show

Thai Smile logo

Routes from Bangkok:

Thai Smile 12.2013 Route Map

Video:

Thai Smile takes delivery of its first Airbus A320, will now launch operations on July 7

Thai Smile Air (subsidiary of Thai Airways International) (Bangkok) will now launch operations on July 7 (delayed from July 1) following the delivery of its first aircraft. The first route will be from Bangkok (Suvarnabhumi) to Macau. Eventually four A320s will be utilized to fly from BKK to Chiang Mai, Phuket, Kolkata, Jakarta, and Phnom Penh in the first year.

Thai Smile will be a “light-premium sub-brand” according to the parent.

In its first year of operations, using Bangkok’s Suvarnabhumi Airport as its main hub, Thai will replace the mainline service to Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani.

According to Thai, “the main target market for these initial in-country flights will be the young small and medium business traveler as well as local traveler, government agents, who wants a relaxed, stylish atmosphere on board without the premium price.”

Thai Smile’s light premium service will offer a complimentary meal and drink service, free passenger seat selections, faster check-in procedures, 15-20 kg baggage allowances, and the ability to accrue frequent flyer mileage on both Thai and the Star Alliance network.

Thai does not believe the new Thai Smile brand will be a conflict with low-cost subsidiary Nok Air since Nok Air only flies domestically out of Don Muang airport, while Thai Smile passengers will be able to connect to international flights out of Suvarnabhumi Airport. Thai Smile will also fly to Khon Kaen and Chiang Rai, two destinations not covered by Nok Air.

The name Thai Smile was chosen from 2,229 entries submitted in a contest to name the airline.

Copyright Photo: Gerd Beilfuss. The pictured Airbus A320-232 with the temporary registration of D-AVVM, was handed over yesterday (June 30) as HS-TXA (msn 5198). It seen at the Hamburg (Finkenwerder) plant.

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Thai Smile to launch operations on July 1, first route will be to Macau

Thai Smile Air (subsidiary of Thai Airways International) (Bangkok) will launch operations on July 1 linking Bangkok (Suvarnabhumi) with Macau with Airbus A320s. Four A320s will serve the new subsidiary flying from BKK also to Chiang Mai, Phuket, Kolkata, Jakarta, and Phnom Penh in the first year.

Previously the parent said this about the new brand:

“Thai Airways International Public Company Limited (THAI) will have a light-premium sub-brand, THAI Smile Air.

Responding to the high demand for more price-sensitive segment in short sectors, THAI is launching a “light premium” sub-brand that will service both domestic and international destinations.

In its first year of operations, using Bangkok’s Suvarnabhumi Airport as its main hub, THAI will introduce the sub-brand THAI Smile Air to replace the main brand in Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani.

The main target market for these initial in-country flights will be the young small and medium business traveler as well as local traveler, government agents, who wants a relaxed, stylish atmosphere on board without the premium price.

THAI Smile Air light premium service will offer a complimentary meal and drink service, free passenger seat selections, faster check-in procedures, 15-20 kg baggage allowances, and the ability to accrue frequent flyer mileage on both THAI and the Star Alliance network.

Just like THAI, which was rated in 2011 as the world’s 5 th best airline by Skytrax Surveys, “our new sub-brand promises to give passengers high value for a good price,” Woranate said.

By 2013, THAI Smile Air’s fleet of 11 brand new lean 174-seat Airbus A320 planes are expected to fly to neighboring countries—India, China, and most ASEAN member states of Southeast Asia—thereby making these regional destinations that much more accessible, with relative comfort and ease.”

In addition, Thai does not believe the new brand will be a conflict with low-cost subsidiary Nok Air since Nok Air only flies domestically out of Don Muang airport, while THAI Smile Air passengers will be able to connect to international flights out of Suvarnabhumi Airport. Also, THAI Smile Air will fly to Khon Kaen and Chiang Rai, two destinations not covered by Nok Air.

Image: Thai Airways International. Thai Smile will have its own separate more lively color scheme, based on the parent’s livery.

 

Thai to launch an ultra low-fare airline

Thai Airways International (Bangkok) appears to be hedging all of its bets as it attempts to recapture its former market share especially in the low fare market. According to this article by channelnewsasia.com, Thai is planning to create an ultra low-fare subsidiary in addition to the new Thai Smile (Bangkok) which is due to be launched on regional routes in July 2012. 11 Airbus A320s have been ordered for Thai Smile with the first due in June 2012.

Thai also recently raised its share in low-fare Nok Air (Bangkok) to 49 percent.

Read the full article: CLICK HERE

Thai Smile is born in Thailand

Thai Airways International (Bangkok) has selected the name “Thai Smile” as the new “light premium” subsidiary according to the Bangkok Post. The new division will launch operations in July 2012 and will operate 11 Airbus A320s. Thai Smile will not compete in the low-fare segment that the new Thai Tiger Airways (Bangkok) joint venture will go after.  Thai also retains a minority share in low-fare Nok Air (Bangkok).

Read the full story: CLICK HERE