Category Archives: JetSuiteX

JetSuite X rebrands as JSX

JetSuiteX today announced a new brand name and identity, JSX, logo, livery and new ad campaign that aim to define its innovative form of air travel as a “hop-on jet service.”

Now in its fourth year of operation, JSX’s mission to provide “Joyful, Simple Xperiences” continues to dramatically improve short haul air travel by offering publicly available charter flights on 30-seat jets from private terminals. Since its inception in 2016, the brand, led by entrepreneur and industry pioneer Alex Wilcox, has garnered a cult-like following among in-the-know travelers with its elevated and efficient service on short distance flights in highly desirable markets. JSX currently flies daily out of six airports: Burbank (BUR), Las Vegas (LAS), Orange County (SNA), Napa/Concord (CCR), Oakland (OAK), and Seattle-Boeing Field (BFI). JSX’s seventh destination, Phoenix (PHX), will launch later this month.

Wilcox, co-founder and CEO of the newly minted JSX, has long challenged paradigms in commercial aviation by spearheading early improvements such as all-leather economy seats with built-in LiveTV systems at JetBlue, where he was a founding executive. His decision to launch JSX came after witnessing increased demand for short-distance private flights at sister brand JetSuite. Intrigued by the investment customers were making in their most precious commodity, time, combined with the 30-percent decrease in capacity on flights under 500 miles by major carriers over the past decade, Wilcox set out to create a service where travelers could eliminate the traditional airport hassle and on-the-ground wait time for short-haul flights, saving up to two hours on each round trip. The brand made a new type of travel experience accessible to the everyday air traveler with fares starting from $89 each way.

Continuing this legacy of innovation and simplicity, the refreshed brand today debuts under a simplified moniker – JSX – while redefining its transportation category as “hop-on jet service” to more clearly articulate the niche it has carved in the industry. JSX offers a new way to travel that is effortless and enjoyable for more people.

Wylde’s firm, based in the Bay Area and Seattle, spearheaded the re-naming strategy and designed the new brand identity system. “The concept behind the new JSX logo was to craft a symbol that was elegant, timeless and confident, yet modern – representing the courage, innovation and accessibility of the brand,” said Wylde. “The X has connotations of flight, movement and precision – conveying the operational excellence and commitment to service that is inherent with the brand.”

San Francisco-based Eleven, Inc. was tasked with developing the brand strategy and positioning platform and creating and deploying a new ad campaign across multiple channels including digital advertising, out-of-home, and digital video.

While the look and feel of the brand, along with its name, have evolved, all of JSX’s most coveted attributes – the quick airport experience and the standard amenities traditionally reserved for business and first-class travelers – will remain. Every flight offers spacious, soundproofed interiors, complimentary premium cocktails, and at least 36 inches of legroom. Aircraft are currently equipped with power outlets at each row, and high-speed Wi-Fi is set to roll out across the full JSX fleet of Embraer 135 and 145 aircraft in 2020 — in partnership with SmartSky Networks, a new in-flight WiFi provider.

The new ad campaign, debuting across multiple digital channels today including Facebook, Instagram, YouTube and Kayak, illustrates the joyful experience of walking up, and hopping on, to an aircraft – something many modern-day travelers have never experienced. The video, created and shot by award-winning director Anton Visser, takes a cinematic approach to the time saving aspect of JSX through humorous vignettes of everyday people enjoying their extra time leading up to their flight. A two-hour video dubbed “The Longest Goodbye” will also soon debut on YouTube and shows the funny – and very ordinary – interaction of a couple using their two extra hours to say goodbye before a JSX flight.

Top Copyright Photo: Joe G. Walker.

Route Map:

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JetSuiteX to launch air service from Phoenix to Burbank, Las Vegas and Oakland

JetSuiteX Embraer ERJ 135LR N253JX (msn 145328) SNA (Michael B. Ing). Image: 946632.

JetSuiteX has announced that it will launch service from Phoenix to Burbank, Las Vegas, and Oakland.

Service from JetSuiteX’s location at Swift Aviation, located on the southwest side of Phoenix Sky Harbor International Airport, will commence as follows:

  • August 30Phoenix to Burbank (three daily flights)
  • September 12Phoenix to Las Vegas (four daily flights)
  • October 1Phoenix to Oakland (three daily flights)

This news follows JetSuiteX’s recent announcement that it will begin operating flights between Seattle’s King CountyInternational Airport-Boeing Field and Oakland beginning on July 1. To date, 2019 has marked a banner year for the rapidly expanding air carrier, which is celebrating its third anniversary of providing simple, reliable, and joyful air travel.

The addition of service to Phoenix will extend JetSuiteX’s route network to seven year-round destinations – Burbank(BUR), Concord/East Bay (CCR), Las Vegas (LAS), Orange County (SNA), Oakland (OAK), Phoenix (PHX), and Seattle (BFI) – as well as seasonal flights to Coachella Valley/Thermal (TRM) and Mammoth (MMH).

Top Copyright Photo (all others by the airline): JetSuiteX Embraer ERJ 135LR N253JX (msn 145328) SNA (Michael B. Ing). Image: 946632.

JetSuiteX aircraft slide show:

Current Route Map:

 

JetSuiteX announces the launch of Seattle service beginning July 1

JetSuiteX Embraer ERJ 135LR N254JX (msn 145275) SNA (Michael B. Ing). Image: 946277.

JetSuiteX has announced that it will launch service to Seattle’s King County International Airport-Boeing Field (BFI) from Oakland beginning on July 1, 2019.

At launch, JetSuiteX will offer up to three round-trip flights a day between Oakland and Seattle daily. Ticket prices start at just $99 one-way.

The addition of service to Seattle extends JetSuiteX’s route network to six destinations including Orange County (SNA), Las Vegas (LAS), Concord/East Bay (CCR), Oakland (OAK) and Burbank (BUR), as well as Coachella Valley/Thermal (TRM) and Mammoth (MMH) seasonally.

JetSuiteX saves its customers up to an hour on each end of the trip by flying out of private terminals on spacious, comfortable 30-seat Embraer ERJ 135 aircraft while bypassing the long lines, crowds, and hassles associated with major airports. With JetSuiteX, passengers arrive at a private terminal just 20 minutes before their flight and can enjoy complimentary snacks and beverages (including cocktails while in-flight), 36 inches of leg room and up to three pieces of complimentary checked baggage.

Top Copyright Photo (all others by the company): JetSuiteX Embraer ERJ 135LR N254JX (msn 145275) SNA (Michael B. Ing). Image: 946277.

JetSuiteX aircraft slide show:

 

JetBlue and JetSuiteX announce codeshare partnership

JetBlue Airways and JetSuiteX on April 23, 2018 announced a first-of-its-kind partnership making JetSuiteX-operated flights available on JetBlue.com with a new codeshare agreement.

For travel starting May 1, 2018, JetBlue will place its “B6” airline code on JetSuiteX Air-operated flights between West Coast destinations, offering new point-to-point routes for JetBlue customers. This includes flights between Burbank, Calif. (BUR); Concord, Calif. (CCR); Oakland, Calif. (OAK); and Las Vegas (LAS), and marks the first codeshare between a semi-private public charter operator (JetSuiteX) and a major national carrier.

Customers purchasing these itineraries will get the benefits of JetSuiteX’s semi-private flying experience, traveling between private terminals for commercial airline prices. Additional JetSuiteX features include two free checked bags (combined up to 50 lbs.), 36” of leg room, power at every seat and complimentary cocktail and snack service on board. Unlike more traditional major airlines, JetSuiteX customers arrive just 15-20 minutes before departure and board in just minutes, with no cattle calls or baggage claims. And now Corporate customers may book JetSuiteX flights directly at JetBlue.com.

 

At this time, the codeshare does not include connecting flights to or from JetBlue’s network; customers must arrive and depart from JetSuiteX’s private terminals and FBOs for their JetSuiteX operated flights.

JetBlue serves nine airports in California and flies more nonstop routes from the Golden State to New York and Boston than any other airline. The airline has recently expanded service in markets across Southern California and in the Bay Area. JetBlue has also expanded its industry-leading premium Mint service to new markets beyond Los Angeles and San Francisco, adding Mint in San Diego, Las Vegas, Seattle and Palm Springs in just the last year.

Photo: JetSuiteX.