British Midland Regional Limited, the East Midlands-based airline which operates as flybmi, has announced on February 16, 2019 that it has ceased operations and is filing for administration.
Flybmi operates 17 regional jet aircraft on routes to 25 European cities.
All flights have been cancelled with effect from today. Customers who booked directly with flybmi should contact their payment card issuer to obtain a refund for flights which have not yet taken place. Customers who have booked flybmi flights via a travel agent or one of flybmi’s codeshare partner airlines are recommended to contact their agent or airline for details of options available to them. Customers who have travel insurance should contact their travel insurance provider to find out if they are eligible to claim for cancelled flights and the procedure for doing so.
A spokesperson for flybmi said:
“It is with a heavy heart that we have made this unavoidable announcement today. The airline has faced several difficulties, including recent spikes in fuel and carbon costs, the latter arising from the EU’s recent decision to exclude UK airlines from full participation in the Emissions Trading Scheme. These issues have undermined efforts to move the airline into profit. Current trading and future prospects have also been seriously affected by the uncertainty created by the Brexit process, which has led to our inability to secure valuable flying contracts in Europe and lack of confidence around bmi’s ability to continue flying between destinations in Europe. Additionally, our situation mirrors wider difficulties in the regional airline industry which have been well documented.
“Against this background, it has become impossible for the airline’s shareholders to continue their extensive programme of funding into the business, despite investment totalling over £40m in the last six years. We sincerely regret that this course of action has become the only option open to us, but the challenges, particularly those created by Brexit, have proven to be insurmountable.
“Our employees have worked extremely hard over the last few years and we would like to thank them for their dedication to the company, as well as all our loyal customers who have flown with us over the last 6 years.”
Bmi Regional employed a total of 376 employees based in the UK, Germany, Sweden and Belgium.
Below Copyright Photo (all others by the airline): BMI Regional Embraer ERJ 145EP G-RJXA (msn 145136) TLS (Paul Bannwarth). Image: 945714.
Flybmi aircraft slide show:
flybmi has unveiled its newly redesigned website (flybmi.com), offering a more customer friendly platform, which is optimised for mobile usage and visually rich layout.
Launched on Tuesday, June 26, 2018, the new site is designed to appeal to both the business and leisure markets, with improved functionality, refined navigation and a fresh look and feel.
The airline is also rebranding to become ‘flybmi’, in-keeping with its existing web address, flybmi.com. The simplification of the brand and logo to flybmi retains investment in the current name and visual identity, which still references the rich history of the legacy flybmi brand whilst appealing to a broader European audience reflecting the refreshed vision for the company.
Flybmi has long been a favorite of business travellers due to the carrier’s convenient departure times, professional service, fully inclusive offering and broad network into key business destinations throughout Europe.
At the heart of the website is a completely new booking engine developed by 2e Systems, one of the leading travel e-commerce solutions providers, based in Germany. The booking engine enables customers to move through the booking flow, comparing the pricing across flight times and dates, offering the full suite of flybmi’s range of retail products and also provides customers the ability to pay for their travel with various payment forms and currencies, irrespective of their point of origin.
The fresh new design of flybmi.com continues to cater to the business traveller whilst also enhancing the airline’s appeal to the rapidly increasing leisure market, who are drawn by the traditional full-service benefits of travelling with flybmi which include, complimentary in-flight drinks and snacks, no middle seats and 23kg of hold luggage, inclusive on all fares. As the airline drives to increase its leisure share of the market, it has created a site with both customer groups in mind. Clear and bright imagery, with a greater family and destination focus is key to positioning flybmi as an airline that delivers a service for travellers across the board.
Commenting on the re-design, flybmi Director Marketing & Customer, Antony Price said: “We have worked very hard to create an easy to use website working equally well on all user interfaces that appeals to both our corporate and leisure customers. We believe the new site does exactly that. The clean, sharp design makes it easy for time pressed business travellers to navigate and book flights and find important content, whilst the redesigned destination reviews are there to inform and inspire those looking for a holiday or mini break within Europe. We’re also delighted that both the website and official title of the airline will now be consistently referred to as flybmi. It will refresh and enhance the brand”
Key features of the new site are: