Category Archives: Austral Argentina (Austral Lineas Aereas)

Aerolineas Argentinas introduces a new livery

Image: Aerolineas Argentinas.

Aerolineas Argentinas (Buenos Aires) has introduced a new livery. The company (along with subsidiary Austral) “renews its visual identity by keeping certain characteristic elements, such as the condor – currently present with a simple and slender line – but changing its blue color for light blue as a tribute to the national flag, with a touch of yellow with reference to the sun.”

The company appointed FutureBrand, a global branding consultancy who participated in a bidding process and emerged as the winner. FutureBrand is recognized for being responsible for renewing the corporate identity of high-profile airlines such as British Airways, Air Canada, South African Airways, LAN and Avianca.

FutureBrand’s first challenge was to develop the brand strategy, which in turn led to the brand re-positioning, to include all touch-points of the flight experience. The discovery of this stage was key to continuing with the next steps: creation and development of the visual identity and tagline, specific applications such as implementation of retail concepts, uniforms design supervision, brand application on all passenger items, and corporate and launch communications, among others.

The new brand image preserves some of the historical elements that position the company amongst world class airlines: the condor symbol of the airline has been redrawn, styling its strokes and providing greater purity to its shape. The distinctive blue color of the company has been replaced by a light blue, which is closer to that of the national flag, enhancing its presence in its application on the aircrafts of the new fleet. The old typography has been replaced by a more modern, lightweight and agile one, which preserves the traditional italic writing, a symbol of the progress and optimism that represents this new phase.

To see further images of the new livery:


Austral finalizes its order for 20 ERJ 190s

Austral Lineas Aereas (Austral Argentina) (Buenos Aires) has finalized its order for 20 Embraer ERJ 190 jets. This agreement was previously announced in May 2009, and was conditioned on fulfilling several requirements, which were finalized. From the 20 jets on order, three were already included in the firm order backlog of the first quarter of 2010, as “Undisclosed”.

The ERJ 190 jets ordered by the Argentine airline are of the Advanced Range (AR) model, and can fly nonstop for 2,400 nautical miles (4,400 km). The passenger cabin configuration, with four seats per row, will have a total of 96 seats divided into two classes: eight in the executive and 88 in the economy. All passengers will have a modern inflight entertainment system with individual monitors.

Austral orders 20 Embraer ERJ 190-100ARs

Austral Argentina (Austral Lineas Aereas) (Buenos Aires) has signed a contract for 20 new 96-seat Embraer ERJ 190-100ARs (Advanced Range). The first copy will be delivered in the first quarter of 2010. The AR model has a range of 2,400 nautical miles (4,440 km).