Category Archives: LAN Airlines (Chile)

LAN and TAM to operate as LATAM with a new livery

LAN-TAM Tails

LAN Airlines (Santiago) and TAM Linhas Aereas (Sao Paulo) (LATAM Airlines Group) have just announced it will move towards one brand – LATAM. The makeover will involve a new livery for both airlines.

LATAM logo (LRW)

The airline announced this new look with the video above and these short statements:

TAM and LAN built a story in common and left behind a legacy. Both succeeded in their markets and opened themselves to the world, bringing developments to the whole region. For years, they were recognised for their punctuality, services, and network. This allowed us to gain our customers’ preference and to take part in their stories.

Now, we begin together a whole new chapter, which starts off with a brand that will take our best to the entire world. Our new identity represents the strength of a region that never stops moving, a pioneer and contemporary spirit, which inspires us to take Latin America to the world and to bring the world to Latin America.

The group describes the new logo above:

Our symbol adopts an ascendant form, which represents our strength, dynamics, and will to always go further. It takes shape through the harmony between different elements, since we were born exactly from the beauty of diversity.

On the colors:

Our colours, Indigo and Coral, represent our complementary and unique way of being: elegant on the outside, warm on the inside. Our secondary colours contribute to making our expression more diverse, without falling into stereotypes, and symbolising a region that is born from and that stands out for its rich diversity.

More news from our South American partner ModoCharlie:

“LATAM Airlines Group presents today LATAM, the new brand under which the main airline group in South America will progressively move on to become a single airline in the near future. Its website will be, properly named Latam.com

The announcement and its implementation plan are presented after being postponed several times since the last quarter of 2014. Such postponings fed industry expectations and helped spread rumors on what the new airline name and corporate image would be. Months ago, a semi-official statement was made public to reveal that the unified name would be a new one, thus discarding both LAN and TAM. Rumors on what the final choice would be snowballed ever since.

The announcement, which was not expected until the end of 2015 or the first quarter of 2016, does not produce many immediate effects aside of the public availability of an informational website hosted under the new airline name’s domain name, which should become in the future the transactional website for the unified airline. The first unified experiences for passengers are expected on April 2016, with the presentation of the first aircraft with the new paint schemes, names and logos.”

Read more on ModoCharlie: CLICK HERE

Later the group issued this statement:

  • The new brand represents the creation of the largest airline group in Latin America and one of the largest in the world.
  • “Connecting LATAM to the world, and bringing the world to LATAM. The airline group has grown up alongside each country in the region and has consolidated to offer clients the best network of connections and most modern fleet in Latin America. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.
  • The choice of the name LATAM, part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 countries following the association of both airlines and their affiliates.
  • LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image over the next three years for airports, aircraft, commercial offices, web pages, and uniforms. The first changes will be visible starting in the first half of 2016 with specific dates to be announced in a timely manner.

After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru , Argentina , Colombia and Ecuador ; in addition to TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines ( Paraguay ), and the cargo carriers comprised of LAN CARGO , LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.

The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.

For that reason, the new brand will incorporate the most valued strengths and characteristics of both LAN and TAM, in addition to the important histories of both carriers, 86 and 39 years respectively, during which they became part of the history of the region by contributing to its growth, development and increased connectivity.

“Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America. The new brand is born from the desire to capture the best of both identities and legacies and consolidate them to create an even stronger one that preserves the essence of each brand – an essence that is truly Latin American,” said Mauricio Amaro , President of the Board of Directors, LATAM Airlines Group.

“With LATAM we will continue on the path of leadership that LAN and TAM started in parallel, working closely together over the past three years to implement an ambitious agenda of innovative projects for our passengers to have a better experience with us before, during and after their flight. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will increase optimization of our fleet, provide easier access for passengers and clients to the best network of destinations in the region while offering a new in-flight experience, updates in service and in-flight entertainment, and innovative technology that gives passengers more control over their travel experience. Our passengers have high expectations and we want to offer them service that meets those expectations. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.

Cueto went on to explain in his own words the choice of the name LATAM: “LATAM Airlines Group was created by two large Latin American companies that started from zero and prospered thanks to their shared passion for flying, vision, dedication and innovation. Both companies and their respective affiliates conquered their markets and connected them with the world, promoting prosperity in the region and becoming known for their on-time performance, service and networks that won them the preference of their clients and become a part of their history. LATAM Airlines Group created a unique partnership in the industry that resulted in the largest airline group in the region. That is why we chose the name LATAM, because it honors who we were and who we want to continue to be, working together with our affiliates to be the ambassadors of a Latin America that grows and prospers, loyal to its natural and human roots – a region that never stops moving.”

The new LATAM logo

When describing the new logo, Jerome Cadier , VP of Marketing for LATAM Airlines Group said, “The logo was inspired by the identity and heritage of the region, incorporating the best of LAN and TAM. For this reason, we selected indigo and coral as the main colors for LATAM. The first represents the best of both worlds as it falls between red and blue which are the main brand colors for TAM and LAN. And the second, symbolizes energy and passion, essential attributes of the new brand. These two colors are supported by secondary colors that bring to life the diversity that is found in Latin America .”

“The implementation of rebranding in our industry is a gradual process and requires a long period of development. It will require a lot of time and effort, but as we work on the implementation of the new brand, we will continue to work in parallel to unify the in-flight experience offered by the LATAM Airlines Group airlines,” explained Cadier.

LATAM Airlines Group is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms. Some of these change are already visible and can be observed principally in the in flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region – that are open to the public and form part of the best network of lounges for frequent flyers in the region as well as digital platforms like the option to access onboard entertainment via mobile devices.

The LATAM Airlines Group carriers will be consolidated with the objective of offering unified service in alignment with the new brand. These changes will be announced to passengers and clients in a timely manner.

The Frequent Flyer Programs for LAN, TAM and its affiliates will continue making improvements to the existing programs with any changes also communicated in a timely manner.

LATAM: Consolidating Leadership in Latin America

After the association of LAN and TAM, the Group consolidated its operations in seven domestic markets in the region as well as regional networks within South America , international flights and cargo operations.

Together, both airlines have continued to operate as pioneers in the aviation industry with important achievements such as the unification of their network of passenger and cargo destinations and the renewal of their fleets, incorporating some of the most modern and efficient aircraft in the industry. LAN was the first airline to take delivery of the Boeing 787 in the Americas and TAM will be the delivery client for the Americas for the Airbus A350-900 XWB.

In addition, both companies have unified the interior design of aircraft cabins and onboard service. For the past seven consecutive years, LAN and TAM have alternated between first and second place in the Skytrax World Airlines Survey “Best Airlines in South America ” award category, considered to be one of the leading authorities for levels of satisfaction for the global airline industry.

Both airlines have made investing in a sustainable operation a priority which resulted in LATAM Airlines Group becoming the first airline group in the Americas to join the Dow Jones Sustainability index in 2014.

Choosing the name LATAM

Throughout the integration process the importance of a single brand for the Group was clear. The process through which the brand was defined consisted of several stages where all possible brand scenarios were reviewed. For this process, LATAM Airlines Group hired the brand consultant Interbrand to conduct a study in 10 countries, five of them where LATAM Airlines Group has domestic passenger operations in addition to important long-haul destinations including Brazil , Chile , Peru , Argentina , Colombia, the United States , Spain , England , France and Italy. The study also incorporated input from partners and the needs of clients across the markets where the Group operates, all collected in a thorough study that resulted in the creation of the new value proposition.

Among the various options, the name LATAM always stood out as the best choice for a variety of reasons:

  • The best option to, from and within Latin America : LAN, TAM and their respective affiliates have a complimentary network and fleet which presents one of the largest advantages for consolidating under a single brand.
  • LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven countries, more than 140 passenger destinations in 24 countries with daily flights to Europe , the United States , Australia , the Caribbean and 144 cargo destinations in 26 countries.
  • No other airline group has as powerful a presence in the region as LATAM. The LATAM brand will maintain and strengthen the leadership in connectivity to and from the region for passengers as well as cargo.
  • A single travel experience with world class standards: One of the objectives of the Group is to provide a single in-flight travel experience with a world class standard of service for passengers that reflects the best that Latin America has to offer and is identified with a single brand name.
  • Greater Efficiencies: LATAM Airlines Group is currently one of the 12 largest passenger and cargo airlines in the world. In the three years since the association of LAN and TAM important synergies have been achieved across different areas of the business and the transition to a single brand like LATAM will further facilitate the consolidation of advantages and benefits for customers, employees and shareholders and move the group towards the goal of being among the top three airlines in the world.
  • A new culture with the best of both worlds: Before the association, LAN and TAM shared a long history and several similarities in their corporate vision in addition to a great workforce. LATAM Airlines Group has a robust team of 53,000 people around the world dedicated and passionate about achieving the goal of being one of the top three airlines in the world.

LAN-TAM History: CLICK HERE

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

TAM Airlines aircraft slide show: AG Airline Slide Show

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LAN Airlines to introduce the Boeing 787 to Milan

LAN Airlines (Chile) (Santiago) will introduce the Boeing 787 Dreamliner on the Santiago – Sao Paulo (Guarulhos) – Milan (Malpensa) route on March 2, 2016 per Airline Route.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 787-8 Dreamliner CC-BBI (msn 38480) departs from Los Angeles International Airport.

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

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LAN Peru to operate the Boeing 787 between Lima and Miami

LAN Peru (Lima) will begin operating the Boeing 787-8 Dreamliner on the Lima – Miami route starting on February 24, 2016 per Airline Route.

LAN Airlines (Chile) logo

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 787-8 Dreamliner CC-BBF (msn 38476) completes the final approach to the runway at Los Angeles International Airport.

LAN Chile aircraft slide show: AG Airline Slide Show

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LAN Airlines retires the Airbus A340-300

LAN (Chile) A340-300 CC-CQF (04)(Grd)(Last Flight) SCL (Carlos Valle)(LR)

LAN Airlines (Chile) (Santiago) on Friday, April 17, 2015, operated its last Airbus A340-300 revenue flights. The planned last official flight, flight LA 800, was operated with the pictured Airbus A340-313 CC-CQF (msn 442) from Sydney and Auckland to Santiago, arriving at 12:35 (local time) on Runway 17L at Santiago International Airport. The last planned revenue flight was received with the typical water cannon salute (above) from the airport’s fire and rescue service.

Ironically, a few hours later, sister ship Airbus A340-313 CC-CQC (msn 363) was pressed into replacement revenue service and operated flight LA 642 to Lima, Peru.

It is expected the three remaining Airbus A340-300s will be leaving Chile in the near future.

Copyright Photo: Carlos Valle. Information and photo via Alvaro Romero reporting from Santiago, Chile.

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

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Teamsters: A number of LAN Airlines flights could be affected today

LAN Airlines (Chile) (Santiago) and its associated carriers in Latin America could be affected today (March 25) by “a series of actions” by its unions.

International Brotherhood of Teamsters (IBT) has issued this statement:

A number of flights of South American LAN Airlines could be affected. The unions of LAN Airlines will begin a series of actions on Wednesday, March 25 in Chile, Colombia, Ecuador and Miami. To date the company has not responded to the union’s demands to improve working conditions. LAN Airlines workers are responsible for passenger safety, airplane maintenance, and customer connections in airports.

“National and international passengers could be subject to extensive delays and cancellations. Chile, Colombia and Ecuador are important hubs for the airline”. So reads the leaflets to be distributed to passengers visiting airports “Arturo Merino Benitez” (Santiago, Chile) and “El Dorado” (Bogotá, Colombia). In Ecuador, the leaflets will be distributed at “Mariscal Sucre” in Quito, and “Olmedo” in Guayaquil.

The conflict of the workers of LAN Airlines has gained support from many of the large transport unions in the United States. Teamsters Local 769 of Miami, other transport unions, and the community organization South Florida Voices for Working Families will be joining others in handing out information at the 2015 Sony Open tennis tournament in Miami, Florida. LAN Airlines is an official sponsor of the event. Leaflets will alert the public about the conditions of the LAN Airlines workers and the potential delays that could affect those attending the tennis tournament.

Chile, Colombia and Ecuador are important connecting hubs to flights throughout Latin America according to Luis Chavez, President of the LAN Express union in Chile. “These difficulties are preventable and predictable. The problems are cascading due to LAN Airlines refusal to provide fair conditions for their workers.”

Workers will be asking passengers and cargo users throughout the region to call the company’s toll free numbers to find out the latest information about the possible delays and cancellations. Passengers may also want to suggest that the company be responsible and provide fair conditions for workers at the airline.

The LAN Airline unions involved are members of the International Transport Workers’ Federation (ITF) representing more than 4.5 million transport workers from 150 countries around the world. The company, the LATAM Airline Group, includes both Chilean LAN Airlines and Brazilian TAM Airlines and is the largest airline company in Latin America.

Possible Strike in LAN Express Chile

On Wednesday March 25, a general assembly of the Union of LAN Express will take place at the Santiago airport. Leaders of unions throughout Latin America and Chile will attend the meeting. The General Assembly could affect the operations of all of the country’s airports and international connections.

On Monday March 30 and Tuesday March 31 the workers of LAN Express union will vote on whether to strike.

The Chilean workers are seeking both improvements in their own working conditions and also the reinstatement of the leader of the LAN Ecuador union, Jimena Lopez.

Conflict in Ecuador

Since October 2014 demonstrations and protests have erupted throughout the region because LAN Ecuador unjustly dismissed the founder, flight attendant and general secretary of the first aviation union in Ecuador, Jimena Lopez.

LAN Ecuador refuses to reinstate her, even though Carlos Marx Carrasco, Minister of Labour and the President Rafael Correa government have called the company’s actions unconstitutional and counter to Ecuadorian labour law and international labour standards.

Conflict in Colombia

In Colombia the company is laying off experienced mechanics and cargo workers. The union is taking action. Passengers in Colombia will also be warned about potential delays in their flights.

Copyright Photo: Ken Petersen/AirlinersGallery.com. Boeing 767-31B ER CC-CXL (msn 26265) touches down at New York’s John F. Kennedy International Airport (JFK).

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

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LAN Airlines to operate the Boeing 787 on the Santiago-Easter Island-Papeete route

LAN Airlines (Chile) (Santiago) will operate the Boeing 787-8 Dreamliner on the weekly Santiago-Easter Island-Papeete (Tahiti) route starting on September 21 per Airline Route.

On the financial side, LATAM Airlines Group reported operating income of $267 million for the fourth quarter 2014 and $513 million for 2014. Net income reached $98.3 million in fourth quarter 2014, compared to a net loss of $46.1 million in fourth quarter of 2013. LATAM reported a net loss of $109.8 million for full year 2014, compared to a net loss of $281.1 million in 2013. These results include foreign exchange losses of $130.2 million in 2014 and $482.2 million in 2013 mainly resulting from the devaluation of the Brazilian real. In addition, this result includes the recognition of a $112 million provision during the first quarter of 2014 related to estimated penalties for anticipated aircraft redeliveries as a result of our fleet restructuring process.

Read the full report: CLICK HERE

Copyright Photo: Alvaro Romero/AirlinersGallery.com. Boeing 787-8 Dreamliner CC-BBI (msn 38480) arrives back at the Santiago base.

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

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LAN Airlines to retire the last Airbus A340-300

LAN Airlines (Chile) (Santiago) is getting ready to replace its aging Airbus A340-300s (above) with the new Boeing 787-9 Dreamliners (below). The venerable A340s are currently assigned to the long-range Santiago-Auckland-Sydney Southern Hemisphere trans-Pacific route.

The last regularly-scheduled revenue flight is currently scheduled for the morning of April 17 when flight LA 800 arrives from Auckland at 11:35 am (1135) in Santiago. However the A340 may be kept as a reserve aircraft after this last scheduled flight, pending any last minute changes.

The Chilean carrier took delivery of its first stretched Boeing 787-9 Dreamliner (CC-BGA) on February 5.

In other news, LAN Airlines on January 27, 2016 will start to operate a weekly Boeing 787 flight on the Santiago-Caracas-Miami (on Wednesdays) route per Airline Route.

Top Copyright Photo: Alvaro Romero/AirlinersGallery.com. Airbus A340-313 CC-CQC (msn 363) arrives back at the Santiago (SCL) hub.

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

Bottom Copyright Photo: Steve Bailey/AirlinersGallery.com. Boeing 787-9 Dreamliner CC-BGB (msn 35318) prepares to depart from Paine Field on a test flight on March 6. It is pending delivery to the carrier.