Category Archives: Strategic Airlines (Australia)

Strategic Airlines rebrands as Air Australia

Strategic Airlines (Brisbane) is rebranding as Air Australia and will fly as a new low-cost carrier. The company will retire its red, white and blue brand, former name and full service business model on November 15, 2011.

Australia’s newest airline reveled this new look on November 3, 2011 which includes this new-look “boomerang” livery, flight attendant uniforms and according to the reborn airline, “a commitment to bring Australia a fresh approach to affordable air travel.”

The airline is promising “simplicity, value, operational integrity, genuine fares and service”.

Air Australia’s first green and gold jet, this Airbus A320-212 registered as VH-YQC (msn 395) entered service in the new brand on November 4, 2011. VH-YQC is pictured departing from BNE on the first day of service.

Air Australia will initially serve international leisure destinations Bali, Phuket and Honolulu and will continue to serve existing routes flown by Strategic Airlines. It will gradually transition its inflight product, website, uniforms and airport facilities after November 15, 2011.

The company has also been granted rights to operate services between Australia and China and Australia and the USA and is in the process of doubling its pilot base and recruiting new flight attendants.

Copyright Photo: Lloyd Fox.

Advertisements

Strategic Airlines unveils its new Air Australia livery

Strategic Airlines (Brisbane) on October 30 will be rebranded as Air Australia as we previously reported. The company has now introduced a new livery concept for Air Australia. According to this article by Travel Today, the new design was created by Sean Cummins who designed the original Virgin Blue livery. According to the designer, the Air Australia motif is based on a “stylized boomerang” while the subtle silver grey colors represents “gum trees, koalas and grey kangeroos” according to this article. The new design also incorporates a rising sun.

Read the full article with an image of the new livery: CLICK HERE

Strategic Slide Show: CLICK HERE

Strategic Airlines to become a new low-fare airline rebranded as Air Australia

Strategic Airlines (Brisbane) has announced it will become a new low-fare scheduled airline and rebrand itself as Air Australia startin on October 30, 2011. The company is adding new routes including new routes from Brisbane and Melbourne to Honolulu, Hawaii starting in December 2011.

The rebranded airline will also the enter the Brisbane-Melbourne market in December and will add Phuket, Thailand from both Brisbane and Melbourne. The airline is withdrawing from Gladstone and Townsville and cutting the Perth-Denpasar route according to the Australian.

Read the full story: CLICK HERE

Strategic Slide Show: CLICK HERE

Copyright Photo: John Adlard. Please click on the photo for information on this company.

Solomons to end the Strategic Airlines contract

Solomons (Solomon Airlines) (Honiara) will let the Strategic Airlines (Australia) wet lease expire and will dry lease its own Airbus A320 in March 2011. The new A320 will operate in full Solomons colors rather than Strategic colors.

Copyright Photo: Peter Gates. Please click on the photo for further details.

Strategic Airlines has a stranded Airbus A320 at Lyon

Copyright Photo: Paul Bannwarth. Airbus A320-211 F-GSTR (msn 436) taxies at Nantes.

Strategic Airlines (Brisbane) is dealing with growing adverse publicity with its French division due to a stranded flight in Lyon/St. Exupery. The charter flight with a disabled Airbus A320 was due to depart at 7 a.m. (0700) yesterday (July 10) has been grounded at Lyon/St. Exupery since then due to “technical problems” according to this published report. The passengers were due to fly to the Canary Islands and have been stranded since yesterday. The company is attempting to find a solution. Strategic Airlines has two AOCs (in essence two airlines), one in Australia and the other in France.

Read the article (in French):

CLICK HERE

Strategic Airlines to operate its Airbus A320-212 F-GSTR for Solomons

Copyright Photo: KianHong. F-GSTR is pictured doing practice landings at Maroochydore (Sunshine Coast) with dual titles.

Strategic Airlines (Brisbane) is getting ready to operate its Airbus A320-212 F-GSTR (msn 436) for Solomons (Solomon Airlines) (Honiara) on the Honiara-Brisbane route.

Strategic Airlines to acquire OzJet Airlines

Strategic Airlines (Brisbane) announced it intends to acquire grounded and defunct OzJet Airlines formerly owned by HeavyLift Cargo Airlines.  This will allow Strategic Airlines to gain an AOC from Australia. Therefore Strategic Airlines will be formerly OzJet Airlines.

Here is the statement from Strategic Airlines:

Strategic announced today (June 29, 2009) the purchase of OzJet Airlines from administration.

Strategic gained the support of OzJet staff and creditors on Wednesday last week, to purchase the company.

“We are extremely pleased to announce the purchase of OzJet Airlines. It is a great outcome when you are able to not only ensure the payment of entitlements to staff, but also retain some of the existing employee base for future company operations. We are also thankful to the creditors who have supported our efforts in negotiation over the last few weeks” said Mr Michael James, Executive Director of Strategic. It is intended that the change in ownership will have very little impact on the existing operations of the airline. Strategic looks forward to introducing an Airbus A320 aircraft to the Perth market on the Derby route by the end of September, in place of the currently chartered Fokker 100 (F.28 Mk.0100).