Avianca’s (Bogota) CEO German Efromovich gave an interview in Spanish to the Colombian newspaper La Republica. In the interview the CEO talked about the Avianca-TACA merger and what would happen to subsidiaries OceanAir and AeroGal. OceanAir will assume the Avianca brand in Brazil while AeroGal will retain its own brand in Ecuador.
Copyright Photo: Brian McDonough. Please click on photo for full view, information and other photos.
Copyright Photo: Bruce Drum. Please click on photo for full view, information and other photos.
Grupo TACA (TACA International) (Transportes Aereos del Continente Americano) (San Salvador) and Avianca (Aerovias del Continente Americano) (Bogota) and all of the subsidiary airlines within the two groups will be merged into one single holding company. The Avianca owners (National Federation of Colombia Coffee Growers and the Synergy Group) will control two-thirds of the new holding company. The Grupo TACA owners will control the remaining one-third of the shares of the new holding company. All airlines will retain their independent brands (however Avianca was consolidating its brands) but each will become subsidiaries of the new holding company.