Copyright Photo: TAM Brasil (TAM Linhas Aereas) Boeing 767-316 ER WL PT-MSZ (msn 41994) (Walt Disney World) YYZ (TMK Photography). Image: 934662.
LATAM Airlines Group, made up of LAN Airlines (Santiago) and TAM Airlines (TAM Linhas Aereas) (Sao Paulo), has taken delivery of its first A350-900 in Toulouse, France.
In doing so, TAM will become the first airline in the Americas to operate the all-new airliner and the fourth worldwide. TAM’s aircraft is configured in a premium two-class layout, with 348 seats, comprising of 30 Premium Business Class and 318 Economy. LATAM has ordered a total of 27 A350-900s aircraft for the Group.
The carrier will start operating the A350-900 commercially in January 2016 between Sao Paulo and Manaus, Brazil, as part of continued training and crew familiarization. This will be followed by operations from Sao Paulo to Miami in March and then to Madrid in April.
Copyright Photo: Eurospot/AirlinersGallery.com. Airbus A350-941 F-WZFS (msn 024) became PR-XTA when it was officially handed over on December 17.
Airbus (Toulouse) has rolled out of the paint shop at Toulouse the first of 27 Airbus A350-900s for TAM Airlines (TAM Linhas Aereas) (Sao Paulo). The pictured A350-941 F-WZFS (msn 024) will become PR-XTA and is due to be delivered in December.
Airbus issued this statement and photos:
The first A350 XWB for TAM Airlines rolled out of the Airbus paint shop in Toulouse, revealing the aircraft in its signature red, white and blue livery. The aircraft will continue through the next stages of production, including the installation of engines, completion of cabin furnishing and cockpit fitting, before starting ground and flight tests. The aircraft is scheduled for delivery to TAM Airlines in December.
TAM will become the first airline from the Americas to fly the A350 XWB and the fourth operator in the world. LATAM Airlines Group, made up of LAN Airlines and TAM Airlines, has ordered 27 A350-900. The carrier will start operating the A350 XWB in January 2016 between Sao Paulo and Manaus, followed by international operations between Sao Paulo and Miami, and Sao Paulo and Madrid.
The A350 XWB is the latest addition to the market-leading Airbus widebody product line. The A350-900 seating up to 325 passengers in a three class layout can fly on routes of up to 7,600 nautical miles. It features the latest aerodynamic design, carbon fibre fuselage and wings, plus new fuel-efficient Rolls-Royce Trent XWB engines. Together, these latest technologies bring unrivalled level of operational efficiency, with a 25 per cent reduction in fuel burn and emissions, and significantly lower maintenance costs.
The airline announced this new look with the video above and these short statements:
TAM and LAN built a story in common and left behind a legacy. Both succeeded in their markets and opened themselves to the world, bringing developments to the whole region. For years, they were recognised for their punctuality, services, and network. This allowed us to gain our customers’ preference and to take part in their stories.
Now, we begin together a whole new chapter, which starts off with a brand that will take our best to the entire world. Our new identity represents the strength of a region that never stops moving, a pioneer and contemporary spirit, which inspires us to take Latin America to the world and to bring the world to Latin America.
The group describes the new logo above:
Our symbol adopts an ascendant form, which represents our strength, dynamics, and will to always go further. It takes shape through the harmony between different elements, since we were born exactly from the beauty of diversity.
On the colors:
Our colours, Indigo and Coral, represent our complementary and unique way of being: elegant on the outside, warm on the inside. Our secondary colours contribute to making our expression more diverse, without falling into stereotypes, and symbolising a region that is born from and that stands out for its rich diversity.
More news from our South American partner ModoCharlie:
“LATAM Airlines Group presents today LATAM, the new brand under which the main airline group in South America will progressively move on to become a single airline in the near future. Its website will be, properly named Latam.com
The announcement and its implementation plan are presented after being postponed several times since the last quarter of 2014. Such postponings fed industry expectations and helped spread rumors on what the new airline name and corporate image would be. Months ago, a semi-official statement was made public to reveal that the unified name would be a new one, thus discarding both LAN and TAM. Rumors on what the final choice would be snowballed ever since.
The announcement, which was not expected until the end of 2015 or the first quarter of 2016, does not produce many immediate effects aside of the public availability of an informational website hosted under the new airline name’s domain name, which should become in the future the transactional website for the unified airline. The first unified experiences for passengers are expected on April 2016, with the presentation of the first aircraft with the new paint schemes, names and logos.”
Read more on ModoCharlie: CLICK HERE
Later the group issued this statement:
- The new brand represents the creation of the largest airline group in Latin America and one of the largest in the world.
- “Connecting LATAM to the world, and bringing the world to LATAM. The airline group has grown up alongside each country in the region and has consolidated to offer clients the best network of connections and most modern fleet in Latin America. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.
- The choice of the name LATAM, part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 countries following the association of both airlines and their affiliates.
- LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image over the next three years for airports, aircraft, commercial offices, web pages, and uniforms. The first changes will be visible starting in the first half of 2016 with specific dates to be announced in a timely manner.
After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru , Argentina , Colombia and Ecuador ; in addition to TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines ( Paraguay ), and the cargo carriers comprised of LAN CARGO , LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.
The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.
For that reason, the new brand will incorporate the most valued strengths and characteristics of both LAN and TAM, in addition to the important histories of both carriers, 86 and 39 years respectively, during which they became part of the history of the region by contributing to its growth, development and increased connectivity.
“Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America. The new brand is born from the desire to capture the best of both identities and legacies and consolidate them to create an even stronger one that preserves the essence of each brand – an essence that is truly Latin American,” said Mauricio Amaro , President of the Board of Directors, LATAM Airlines Group.
“With LATAM we will continue on the path of leadership that LAN and TAM started in parallel, working closely together over the past three years to implement an ambitious agenda of innovative projects for our passengers to have a better experience with us before, during and after their flight. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will increase optimization of our fleet, provide easier access for passengers and clients to the best network of destinations in the region while offering a new in-flight experience, updates in service and in-flight entertainment, and innovative technology that gives passengers more control over their travel experience. Our passengers have high expectations and we want to offer them service that meets those expectations. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.
Cueto went on to explain in his own words the choice of the name LATAM: “LATAM Airlines Group was created by two large Latin American companies that started from zero and prospered thanks to their shared passion for flying, vision, dedication and innovation. Both companies and their respective affiliates conquered their markets and connected them with the world, promoting prosperity in the region and becoming known for their on-time performance, service and networks that won them the preference of their clients and become a part of their history. LATAM Airlines Group created a unique partnership in the industry that resulted in the largest airline group in the region. That is why we chose the name LATAM, because it honors who we were and who we want to continue to be, working together with our affiliates to be the ambassadors of a Latin America that grows and prospers, loyal to its natural and human roots – a region that never stops moving.”
The new LATAM logo
When describing the new logo, Jerome Cadier , VP of Marketing for LATAM Airlines Group said, “The logo was inspired by the identity and heritage of the region, incorporating the best of LAN and TAM. For this reason, we selected indigo and coral as the main colors for LATAM. The first represents the best of both worlds as it falls between red and blue which are the main brand colors for TAM and LAN. And the second, symbolizes energy and passion, essential attributes of the new brand. These two colors are supported by secondary colors that bring to life the diversity that is found in Latin America .”
“The implementation of rebranding in our industry is a gradual process and requires a long period of development. It will require a lot of time and effort, but as we work on the implementation of the new brand, we will continue to work in parallel to unify the in-flight experience offered by the LATAM Airlines Group airlines,” explained Cadier.
LATAM Airlines Group is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms. Some of these change are already visible and can be observed principally in the in flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region – that are open to the public and form part of the best network of lounges for frequent flyers in the region as well as digital platforms like the option to access onboard entertainment via mobile devices.
The LATAM Airlines Group carriers will be consolidated with the objective of offering unified service in alignment with the new brand. These changes will be announced to passengers and clients in a timely manner.
The Frequent Flyer Programs for LAN, TAM and its affiliates will continue making improvements to the existing programs with any changes also communicated in a timely manner.
LATAM: Consolidating Leadership in Latin America
After the association of LAN and TAM, the Group consolidated its operations in seven domestic markets in the region as well as regional networks within South America , international flights and cargo operations.
Together, both airlines have continued to operate as pioneers in the aviation industry with important achievements such as the unification of their network of passenger and cargo destinations and the renewal of their fleets, incorporating some of the most modern and efficient aircraft in the industry. LAN was the first airline to take delivery of the Boeing 787 in the Americas and TAM will be the delivery client for the Americas for the Airbus A350-900 XWB.
In addition, both companies have unified the interior design of aircraft cabins and onboard service. For the past seven consecutive years, LAN and TAM have alternated between first and second place in the Skytrax World Airlines Survey “Best Airlines in South America ” award category, considered to be one of the leading authorities for levels of satisfaction for the global airline industry.
Both airlines have made investing in a sustainable operation a priority which resulted in LATAM Airlines Group becoming the first airline group in the Americas to join the Dow Jones Sustainability index in 2014.
Choosing the name LATAM
Throughout the integration process the importance of a single brand for the Group was clear. The process through which the brand was defined consisted of several stages where all possible brand scenarios were reviewed. For this process, LATAM Airlines Group hired the brand consultant Interbrand to conduct a study in 10 countries, five of them where LATAM Airlines Group has domestic passenger operations in addition to important long-haul destinations including Brazil , Chile , Peru , Argentina , Colombia, the United States , Spain , England , France and Italy. The study also incorporated input from partners and the needs of clients across the markets where the Group operates, all collected in a thorough study that resulted in the creation of the new value proposition.
Among the various options, the name LATAM always stood out as the best choice for a variety of reasons:
- The best option to, from and within Latin America : LAN, TAM and their respective affiliates have a complimentary network and fleet which presents one of the largest advantages for consolidating under a single brand.
- LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven countries, more than 140 passenger destinations in 24 countries with daily flights to Europe , the United States , Australia , the Caribbean and 144 cargo destinations in 26 countries.
- No other airline group has as powerful a presence in the region as LATAM. The LATAM brand will maintain and strengthen the leadership in connectivity to and from the region for passengers as well as cargo.
- A single travel experience with world class standards: One of the objectives of the Group is to provide a single in-flight travel experience with a world class standard of service for passengers that reflects the best that Latin America has to offer and is identified with a single brand name.
- Greater Efficiencies: LATAM Airlines Group is currently one of the 12 largest passenger and cargo airlines in the world. In the three years since the association of LAN and TAM important synergies have been achieved across different areas of the business and the transition to a single brand like LATAM will further facilitate the consolidation of advantages and benefits for customers, employees and shareholders and move the group towards the goal of being among the top three airlines in the world.
- A new culture with the best of both worlds: Before the association, LAN and TAM shared a long history and several similarities in their corporate vision in addition to a great workforce. LATAM Airlines Group has a robust team of 53,000 people around the world dedicated and passionate about achieving the goal of being one of the top three airlines in the world.
LAN-TAM History: CLICK HERE
LATAM Airlines Group S.A. and TAM S.A. (TAM Linhas Aereas) (Sao Paulo), announced that TAM will adjust its domestic network in Brazil. The group issued this statement:
In order to allow TAM Airlines to remain committed with its long term sustainable development and growth plans for Brazil, the Company has decided to implement an adjustment to its domestic network at this time.
Given the impact of the challenging economic scenario in the country, caused by an increase in inflation and an appreciation of the U.S. dollar versus the Brazilian real, resulting in a slowdown in the airline industry, TAM is now implementing a gradual reduction of its domestic operations in Brazil of approximately 8% to 10%. As a result, the company has revised its capacity growth (ASK) guidance for this year for the domestic market in Brazil from 0% growth to a contraction of 2 to 4% as compared to 2014.
TAM has been working to adopt several measures to limit the impact of this adjustment on its employees. Nonetheless, the Company estimates it will reduce its staff by less than 2%, considering its normal turnover. Given the Company’s mid-term growth plans, this adjustment will not impact flight crew personnel. TAM will provide support to the affected employees with an outplacement program.
In order to guarantee the best service to its passengers, TAM will continue to serve all domestic destinations that it currently operates.
The Brazilian airline industry has suffered from declining demand, according to National Civil Aviation Agency (ANAC) data. Furthermore, data from the Market Readout of the Brazilian Central Bank released on July 10 indicates that the market projects a further decline of the Brazilian GDP, in 2015, with estimates revised down from a contraction of 1.3% to a 1.5% decline. They also estimate that inflation should end the year at over 9%, while the U.S. dollar is expected to continue to strengthen against the Brazilian real.
“TAM is taking this measure to face the difficult economic scenario of the country. It is necessary to make adjustments to our network while maintaining the connectivity we offer our passengers, and strengthening even further the Company’s competiveness in Brazil ”, said Claudia Sender, CEO of TAM S.A.
“We continue to believe in the country’s recovery and this adjustment in no way affects the Company’s long-term strategy, which include the renewal of the fleet, the feasibility study for the Northeastern hub and the continuous strengthening of our hubs in Brasília and São Paulo/Guarulhos”, she added.
Copyright Photo: Rodrigo Cozzato/AirlinersGallery.com. Airbus A321-231 PT-MXM (msn 5987) with Sharklets departs from the Sao Paulo (Guarulhos) hub.
The LATAM Airlines Group (Santiago) issued this statement:
Committed to strengthening connectivity internationally and connecting the U.S. to South America, LATAM Airlines Group affiliate LAN Peru and TAM Airlines are inaugurating brand new routes from Orlando International Airport (MCO) this month to Brazil and Peru, respectively.
TAM Airlines (TAM Linhas Aereas) (Sao Paulo) is kicking off a new service to Brasilia International Airport from Orlando International Airport today ( June 12, 2015). TAM also currently serves Sao Paulo from Orlando with 14 weekly flights.
Additionally, LAN Peru will offer the first-ever daily nonstop flights between Orlando International Airport and Jorge Chávez International Airport in Lima, Peru, starting on June 20, 2015.
TAM Airlines: Orlando to Brasilia
Brasilia serves as a hub for TAM’s domestic operations. This increase in international flights to Brazil’s capital, Brasilia, directly benefits passengers departing from the U.S., providing convenient access to over 40 Brazilian destinations, specifically connecting the U.S. to Northern Brazil.
The new route will fly daily from Orlando (flight JJ8049) at 10:30 p.m. (local time) and arrive in Brasília at 7:19 a.m. the following day (local time). The return flight will depart daily from Brasília (flight JJ8048) at 11:22 a.m. (local time) and arrive in Orlando at 6:30 p.m. (local time).
TAM Airlines will operate the route from MCO using Boeing 767-300 ER aircraft (above). The aircraft is configured with 191 seats in Economy class and 30 in Premium Business class, featuring seats that recline up to 180 degrees full flat.
LAN Airlines (LAN Peru): Orlando to Lima Route
Orlando is LAN Airlines’ fourth gateway in the U.S., joining New York, Miami and Los Angeles. Earlier this year, LAN Peru added two additional flights per week from New York’s John F. Kennedy International Airport to Lima. The airline expects to transport more than 80,000 passengers each year from South America to Orlando via Lima.
LAN Peru will operate the route on an Airbus A319 aircraft, which seats 126 passengers in Economy class.
Copyright Photo: Tony Storck/AirlinersGallery.com. TAM Linhas Aereas (TAM Airlines) Boeing 767-316 ER PT-MOA (msn 41995) (the former LAN Airlines CC-BDN) arrives at Miami International Airport.
Airbus (Toulouse) has issued this statement and photo on the progress of the first Airbus A350-900 for TAM Airlines (TAM Linhas Aereas) (Sao Paulo):
The first A350-900 for TAM Airlines is progressing well in the Final Assembly Line (FAL) in Toulouse, France, with joining of the wings, the horizontal and vertical tail plane, the main landing gear and the tail cone to the fuselage (below).
The A350 XWB is made of 70 percent advanced materials, including 53 percent composites, and incorporates the latest innovations, providing extra efficiency for airlines.
In particular, the wings have been designed to adapt during the flight, morphing while airborne, changing their shape for maximum aerodynamic efficiency throughout the various phases of flight. This contributes to reduce fuel burn and CO2 emissions by 25 percent compared to previous generation competing aircraft.
TAM will be the first airline in the Americas to fly the A350 XWB and the fourth operator in the world overall. Delivery of TAM’s first A350 XWB is scheduled for the end of this year. TAM has a total of 27 A350 XWB on order.
The A350 XWB is the latest addition to the market-leading Airbus widebody product line. Offering customers a game-changing reduction in fuel-burn, the all-new mid-size long-range A350 XWB has carbon fibre fuselage and wings and sets new standards in terms of passenger comfort, operational efficiency and cost-effectiveness.
By the end of April 2015, the A350 XWB has won 780 orders from 40 customers worldwide.
Photo above: Airbus and below (TAM). The pictured Airbus A350-941 (msn 024) takes shape at Toulouse and should be handed over to the carrier in December.
TAM aircraft slide show: