El Al Israel Airlines (Tel Aviv) launched its UP division on March 30. 180,000 tickets were sold before the first flight departed. Up launched operations with low-fare service to five Destinations: Berlin, Budapest, Kiev, Prague and Larnaca.
Berlin: Up to 12 weekly flights
Prague: Up to 11 weekly flights
Kiev: Up to 11 weekly flights
Budapest: Up to 12 weekly flights
Larnaca: Up to 6 weekly flights
A total of up to 52 weekly flights to UP destinations
Copyright Photo: El Al/UP. The inaugural flight ceremony at the gate before boarding.
The inaugural flight to Berlin was piloted by Captain Hovev Ben David, Manager of the 737 fleet, together with First Officer Izhar Katzir (below).
Copyright Photo: El Al/UP.
The business model combines a low base fare and passengers can add for additional services – such as seating, check-in at the airport, baggage and other services.
Economy Class passengers may order meals, for a fee, from an UP menu that will be offered to them during the flight.
The menu includes a selection of fresh products: sandwiches, salads, baked goods, muesli, as well as snacks, soft drinks, hot drinks and alcoholic beverages. The fresh food offered for sale, including sandwiches, are Mehadrin kosher with certification provided by the Chief Rabbinate under supervision of Rabbi Moshe Nachshoni. All ingredients have Badatz kashrut certification.
In other news, financially El Al reported a full-year net profit of $25.4 million for 2013, reversing the $18 million loss the airline posted ithe previous year.
Read the full report: CLICK HERE
Marvin Goldman’s El Al Memorabilia Collection: CLICK HERE
Copyright Photo: Andi Hiltl/AirlinersGallery.com. Boeing 737-86Q 4X-EKO (msn 30287) of UP departs from Zurich.