CHOOSE WHAT YOU PREFER! NEW FARE BUNDLES, EXTRA LEGROOM SEATS, ASSIGNED SEATING, AND ST. THOMAS, USVI, NOW ON SALE

Southwest Airlines Boeing 737-8 MAX 8 N8739L (msn 60231) DAL (Jarrod Wilkening). Image: 963119.
Southwest Airlines Boeing 737-8 MAX 8 N8739L (msn 60231) DAL (Jarrod Wilkening). Image: 963119.
  • Airline will begin its new seating and boarding process January 27, 2026 
  • Seat maps on Southwest.com allow Customers to choose the seat they prefer

DALLAS, July 29, 2025 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) Customers have more choice from booking to arrival beginning today with assigned and premium seating available for purchase at Southwest.com®. In addition, the airline’s previously announced service to St. Thomas, United States Virgin Islands is now on sale.

The Choice is Yours

All tickets purchased for travel starting Jan. 27, 2026, will feature assigned seating.  Moreover, Southwest Airlines® Customers can choose their preferred fare bundle, including the opportunity to purchase assigned and premium seating and select a seat at booking. Customers connecting into the Southwest® network from transoceanic journeys with airline partners, currently Icelandair and China Airlines, will be able to select seats for all flights in their itineraries. Flights operating until Jan. 27, 2026, will continue with open seating.

See You in St. Thomas

St. Thomas, USVI – the first of three new destinations Southwest plans to announce this summer – is now available for booking at Southwest.com for year-round trips. The first daily roundtrip flight between St. Thomas and Orlando is scheduled for Feb. 5, 2026. Peak-day service to and from Baltimore/Washington is slated to begin Feb. 7, 2026.

Southwest will volunteer its next new destination when its schedule is extended in August.

Seeking the Sun

Southwest’s schedule is available for booking through March 4, 2026, and the airline is giving Customers many sunny locales to choose from during the coldest months. Seasonal service on numerous routes connecting the northeast and Florida is set to return, as is service connecting the upper Midwest to Phoenix and Palm Springs, Calif. Customers in four locations looking to beat the Spring Break crowds at Orlando’s theme parks are in luck–the airline is returning seasonal service between Orlando and Boston, Portland, Maine, Salt Lake City, and Tulsa, Oklahoma.