De Puerto Rico al Cielo: JetBlue unveils “Isla del Bluencanto”, Boricua-Inspired painted Airbus A320 N657JB

JetBlue, Puerto Rico’s largest airline, has unveiled a new special‑painted Airbus A320 (N657JB) named Isla del Bluencanto, designed by Puerto Rican artist Juan Gutiérrez Rovira (The Stencil Network). The design, chosen by public vote earlier this year, celebrates Puerto Rico’s culture and heritage with bold imagery including the jíbaro figure on the tail, tropical fruits and flora along the fuselage, and the phrase “Somos Boricua” emblazoned on the belly. The aircraft was revealed at San Juan’s Luis Muñoz Marín International Airport in a ceremony attended by community members, local leaders, and JetBlue crewmembers.

The livery symbolizes JetBlue’s deep ties to Puerto Rico, where it has operated since 2002 and now serves as the island’s largest carrier. Leaders including Puerto Rico’s governor, the Puerto Rico Tourism Company, Discover Puerto Rico, and Aerostar praised the initiative as both a cultural tribute and an economic driver, reinforcing the island’s role as a premier travel destination.

This marks JetBlue’s second Puerto Rico‑themed livery, following Bluericua in 2018. The project also included a partnership with the Ricky Martin Foundation, where local children created their own tailfin designs, highlighting the next generation of Puerto Rican creativity. JetBlue further supported the foundation with a donation to youth programs.

JetBlue continues to expand its presence on the island, operating more than 45 daily flights this winter from San Juan, Aguadilla, and Ponce, and recently increasing service on the Fort Lauderdale–San Juan route. The airline employs nearly 800 crewmembers in Puerto Rico and opened its first crew base outside the continental U.S. in San Juan in 2024, underscoring its long‑term commitment to the island’s economy and community.

JetBlue Airways aircraft photo gallery:

Screenshot

More airline news:

Screenshot
This entry was posted in All and tagged , on by .

About Bruce Drum

I have started the ultimate digital photo library of the fascinating world of airliners and airlines. The goal is to have the complete history of all airlines and the various aircraft operated. I have been photographing airplanes since 1965. Join us in this adventure.