AirJapan brand to be retired

On October 30, 2025All Nippon Airways (ANA) announced it will retire the AirJapan brand, citing global business challenges and a need to streamline operations. While AirJapan will retain its own air operator certificate, its flights, staff, and aircraft will be absorbed into the ANA mainline, effectively ending its independent branding and commercial presence.

AirJapan was launched in 2022 as a hybrid, value-oriented international carrier, designed to attract leisure travelers from across Asia to Japan. It operated Boeing 787-8 aircraft on routes from Tokyo Narita (NRT) to Seoul-Incheon (ICN)Bangkok (BKK), and Singapore (SIN). These services will be wound down by March 29, 2026, with ANA taking over the operational footprint. The brand was ANA’s strategic response to Zipair Tokyo, a similar low-cost long-haul concept introduced by Japan Airlines (JAL) in 2020.

The decision to discontinue AirJapan comes amid record financial results for ANA, including ¥1.19 trillion ($7.9 billion) in operating revenue and ¥97.6 billion ($634 million) in operating profit for the first half of fiscal 2025. Despite strong international traffic, ANA cited ongoing aircraft delivery delaysB787 ground time issues, and geopolitical instability—notably the war in Ukraine—as factors influencing its brand consolidation.

ANA’s other subsidiary, Peach Aviation, which operates an all-Airbus narrowbody fleet focused on domestic and short-haul leisure routes, will remain unaffected. The group’s broader strategy includes expanding its international network with new services to Milan Malpensa (MXP)Stockholm Arlanda (ARN), and Istanbul (IST), while continuing to integrate Nippon Cargo Airlines, acquired in August 2025.

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About Bruce Drum

I have started the ultimate digital photo library of the fascinating world of airliners and airlines. The goal is to have the complete history of all airlines and the various aircraft operated. I have been photographing airplanes since 1965. Join us in this adventure.