El Al Israel Airlines has chosen the fashion brand Renuar as its partner to design the new uniforms for flight attendants, pilots, and ground staff.
After a thorough evaluation process of several Israeli fashion companies, Renuar was selected to lead the design and development project for El Al’s new uniforms. This is a natural connection between two Israeli brands with both local and international presence.
The new design will reflect professionalism, modernity, comfort, and Israeli pride, as part of an overall process to upgrade the El Al service experience. The project will include an in-depth study of crew needs, meetings with field staff, fabric selection, and creating sketches and designs tailored to each role.
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