JetBlue Airways, the largest carrier serving the Dominican Republic, has announced the launch of RD Orgullo que Eleva (DR Pride That Lifts), a campaign inviting customers to vote on the design of its first-ever aircraft livery inspired by the Dominican Republic. Created in collaboration with three Dominican artists, the initiative celebrates the country’s rich cultural identity and JetBlue’s more than two decades of connection and service there.
Drawing inspiration from national folklore, color, music, and cultural pride, the artists translated Dominican heritage into custom aircraft designs. Starting today through February 11, customers and fans can vote for their favorite. The selected livery will be revealed in February and featured on a JetBlue Airbus A320 later this spring.
To vote and learn more about the artists, visit VotaJetBlueRD.com.
Dominican pride by Dominican artists
For its first Dominican Republic-inspired livery, JetBlue partnered with talented and renowned Dominican artists, reinforcing its commitment to supporting local talent and celebrating the country’s culture, traditions, and spirit. Each artist was compensated for their creative work, and while all three designs capture Dominican identity, one will be selected to take to the skies.
- Willy Gómez: An art director, illustrator, and muralist with more than two decades of experience, Gómez’s work blends Neo-traditional and Art Nouveau influences while celebrating Latin culture. His bold, colorful design highlights music, nature, and coastal life.
- Los Plebeyos: This Dominican design collective is known for its bold graphics and contemporary social lens. Their design draws from everyday Dominican life and folklore, incorporating playful illustrations of food, music, and family.
- Lena Tokens: An internationally recognized illustrator, Tokens is known for blending surrealism, nature, and vibrant color. Her design incorporates the colors of the Dominican flag and features two people, representing the country’s traditions, creativity, and rhythm.
More than 20 years of commitment to the Dominican Republic
JetBlue has served the Dominican Republic for nearly 22 years, beginning with Santiago as its first international destination. Today, the airline offers more seats between the U.S. and the Dominican Republic than any other carrier, operating from Santiago, Santo Domingo, Puerto Plata, and Punta Cana. This spring, JetBlue expects to average more than 30 daily departures, making travel easier for leisure, business, and family connections.
Beyond air service, JetBlue supports communities across the country through volunteerism, charitable partnerships, and JetBlue Foundation grants, including a five-year partnership with the Mariposa DR Foundation to expand educational opportunities for girls. As part of its long-standing partnership with the DREAM Project, JetBlue most recently supported book fairs held in El Mamón and La Unión last year, aimed at promoting early childhood literacy.
JetBlue continues to expand its network in the Dominican Republic, recently relaunching service between Fort Lauderdale and Santiago and introducing new service between Tampa and Punta Cana, strengthening connections with Florida.
Through continued growth, community investment, and cultural celebration, JetBlue remains committed to the Dominican Republic and its long-term success.