US Airways (Phoenix) has teamed up with Charlotte’s NBA franchise, the Charlotte Bobcats, in a new corporate sponsorship agreement. US Airways and the Bobcats will hold an event for the airline’s 6,100 Charlotte-based employees later this week to celebrate the new partnership.

US Airways will sponsor in-game promotions and contests for fans at Bobcats home games. Additionally, the airline will secure promotional scoreboard signage at Time Warner Cable Arena in downtown Charlotte. US Airways will also have client hospitality opportunities at Bobcats home games.