American to charge extra to sit in the first rows of Coach

American Airlines (Dallas/Fort Worth) is finding new ways to charge extra fees (when will it end?). According to the airline, AA “is introducing Express Seats(SM), the newest product offering under its Your Choice(SM) line of products and services that provide customers a way to purchase special services they value.

With Express Seats travelers can purchase seats in the first few rows of Coach, including bulkhead seats in that cabin. Additionally, customers who purchase an Express Seat are able to board with Group 1 of General Boarding for their flight, providing them the convenience of being among the first Coach customers on and off the plane.

Express Seats are available to all American Airlines customers and can be purchased exclusively via airport Self-Service Check-In machines anytime from 24 hours to 50 minutes prior to scheduled flight departure for travel wholly within the United States, including Puerto Rico and the U.S. Virgin Islands.

Introductory pricing for Express Seats begins at $19 per flight, with pricing based on distance. Here are some examples of introductory prices for Express Seats on popular American Airlines routes:

  • $19 for St. Louis to Chicago O’Hare
  • $29 for San Francisco to Dallas/Fort Worth
  • $29 for Boston to Chicago O’Hare
  • $39 for New York JFK to Los Angeles
  • $39 for Chicago O’Hare to Honolulu”