Virgin Atlantic flies the 49ers and Broncos to London

Caption: David Neal. Boeing 747-41R G-VROC (msn 32746) lands at Charlotte to pick up the San Francisco 49ers after their game with the Carolina Panthers yesterday.

Virgin Atlantic Airways (London) yesterday (October 24) teamed up with the National Football League (NFL) to fly the San Francisco 49ers and the Denver Broncos to London for the 2010 Pepsi Max International Series.

Virgin Atlantic has leveraged the agreement by reaching the NFL base through a San Francisco radio promotion on KNBR that gave Bay Area residents the chance to win a die-hard NFL fan’s dream experience including Virgin Atlantic flights, tickets to the game and NFL VIP experiences. Virgin Atlantic’s loyalty program, Flying Club, offered its members the chance to experience the game and London by entering a sweepstakes to win two Premium Economy tickets, two nights at St. Martin’s Lane and game day seats.

This will be the fourth installment of the NFL hosting an International Series game at London’s famed Wembley Stadium, and giving the United Kingdom a taste of competitive Regular Season American football action.

In addition to supporting the NFL International Series through the charter flights, Virgin Atlantic will extend the agreement with a range of sponsorship activity in the UK.  This will include reaching U.S. and U.K. American football fans at the first-ever NFL public fan rally at Trafalgar Square, becoming the presenting sponsor aboard the NFL’s Saturday night river cruise and hosting a hospitality event for key customers and guests at Wembley Stadium.

The international game will be broadcast live on Sky Sports in the U.K. at 5:00 p.m. GMT and on select CBS affiliates in the U.S. at 1:00 p.m. ET.