JetBlue Airways introduces its “I Love NY” Airbus A320 logojet

JetBlue Airways (New York), in partnership with Empire State Development (ESD), today (February 8) immortalized its hometown status with the unveiling of an Airbus A320 aircraft, aptly named “I Heart Blue York,” featuring the airline’s co-branded trademark with New York State’s iconic I LOVE NEW YORK tourism campaign and logo. The newly branded aircraft was revealed to hundreds of crewmembers at JetBlue Airways’ home base at New York’s John F. Kennedy International Airport by CEO Dave Barger.

Designed in collaboration with the logo’s original creator, Milton Glaser, the co-branded trademark features a deliberate intersecting of the popular I LOVE NEW YORK phrase with the famous red heart and the JetBlue logo. The logo is placed on both sides of the aircraft’s tailfin. When viewing the aircraft from its left side, the JetBlue logo appears prominently with the red heart. On the right side of the aircraft, the logo is rotated, showcasing the I LOVE NEW YORK logo more prominently. The aircraft is christened “I Heart Blue York,” with the name characteristically placed on the fuselage below the cockpit. In keeping with JetBlue’s new fuselage design, the enlarged JetBlue logo on the aircraft is entirely dark blue and featured prominently on an all-white fuselage.

Created in 1975, the I LOVE NEW YORK logo is an icon recognized around the world. While it has often been imitated, this is the first time the powerful logo has been adapted and co-branded for joint use with another entity, demonstrating the significant role JetBlue plays for travel and economic development throughout theState of New York. In 2010, JetBlue announced its intent to keep its corporate headquarters in New York City, with plans to relocate from Forest Hills to Long Island City by 2012. JetBlue will remain the only major commercial passenger airline with its headquarters in New York City and in New York State, giving the carrier a true dedication to and understanding of the market and the people who live and travel here.

Note: Better photos of this A320 are welcome. Please contact us at airlinersgallery@gmail.com.