Virgin Atlantic’s Richard Branson seeks a partner to compete with British Airways.

Virgin Atlantic Airways’ (London) majority shareholder Sir Richard Branson is seeking a partner to help his company compete against British Airways.

The flag carrier is owned by Sir Richard Branson’s Virgin Group (51%) and Singapore Airlines (49%). Branson said he intends to remain a “major shareholder” in the company. Branson is considering the sale of his 51% stake after he hired Deutsche Bank AG to assess his options according to this article by Bloomberg.

Virgin Atlantic has been a rival of British Airways since inception, as previously British Airways had been the only airline from Britain serving long haul routes to destinations such as North America, the Caribbean and the Far East.

Read the full story by Bloomberg: CLICK HERE

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