Peach Aviation Limited (formerly A&F Aviation) (Osaka-Kansai) is the name selected by ANA (All Nippon Airways) and its partners as the new name of its joint-venture low-fare airline subsidiary. The new airline will operate Airbus A320s and the first route is expected to be the Fukuoka-Sapporo route starting in March 2012.

The name Peach was selected because of the fruit’s Asian origin and because Peach invokes an image of “longevity, energy and happiness”. The A320s will be painted pink and fuchsia.

The join venture was formed in February 2011 by ANA and First Eastern Investment Group (FEIG) (Hong Kong) initially called A&F Aviation. Since then the Innovation Network Corporation (INCJ) of Japan joined the group in March 2011. ANA (33.4%), FEIG (33.3%) and INCJ (33.3% basically share ownership now almost equally.

Image: Peach Aviation.

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