Tag Archives: Peach Aviation (Japan)

Peach Aviation introduces a new logo and livery

Peach Aviation has officially launched a major brand renewal to mark its 15th anniversary. The airline is retiring its sharp, high‑contrast fuchsia identity and replacing it with a warmer palette built around soft pink/peach, ivory, and brown earth tones. The redesign was created with globally known designer Oki Sato (Nendo) and is intended to shift Peach’s image from a typical low‑cost carrier toward a more relaxed, mature, and comfortable travel experience.

The new logo debuts on April 1, 2026, and features a softer pink tone, an iconic leaf motif, and more open typography. The new aircraft livery—still pink but with calmer beige and brown accents—will begin appearing on Peach’s Airbus fleet in spring 2027. The fuselage design uses intentionally irregular patterns to evoke playfulness and anticipation while maintaining the airline’s signature color identity.

Peach emphasizes that the refresh reflects its “next phase” as it continues to grow within the ANA Group, having carried more than 75 million passengers since its founding in 2011. The redesign is positioned as a step toward a more welcoming, less “budget‑airline” aesthetic while preserving the brand’s youthful energy.

The new logo inherits the spirit that Peach has held dear over the past 15 years since its founding. Based on the existing design using circles and straight lines, it has evolved into a friendlier, gentler impression with the addition of roundness to the corners. By adding more space between the letters, this logo achieves a calm appearance.

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Peach to resume flights between Tokyo (Haneda) and Seoul (Incheon)

Peach Aviation Limited will resume flights on its Tokyo (Haneda) – Seoul (Incheon) route on October 30.

The Tokyo (Haneda) – Seoul (Incheon) route, which was suspended on March 2, 2020, will resume after approximately two and a half years and will operate daily.

In addition, the Osaka (Kansai) – Seoul (Incheon) route, which will resume on August 28 with 6 round trips a week, will be increased to 14 flights a week starting on October 30. This route will also operate daily.

Peach, which was the first LCC in Japan to offer service to Haneda Airport, began service between Tokyo (Haneda) and Seoul (Incheon) in 2016.

Peach’s international routes have been used by roughly 13 million customers, about 5 million of whom traveled between Japan and South Korea.

All of Peach’s international routes have been suspended since April 8, 2021, but we will gradually resume service starting on August 28.

The Tokyo (Narita) – Taipei (Taoyuan) and Osaka (Kansai) – Taipei (Taoyuan) routes, for which resumption has already been announced, will operate through October 29, 2022. Operation from October 30 and beyond will be announced as soon as it is decided.

Peach route map:

Peach aircraft photo gallery:

Air Lease Corporation announces lease placement of two new Airbus A320neo and two new A321neo LR aircraft with Peach

Air Lease Corporation announced today long-term lease placements for two new Airbus A320neo and two new Airbus A321neo LR aircraft with Peach Aviation Limited (Japan).

The four new Airbus aircraft are scheduled to deliver to Peach starting in 2020 through 2022 from ALC’s order book with Airbus.

In related news, Peach Aviation Limited announced the conclusion of a contract to install the LEAP-1A engine manufactured by CFM International to power a total of ten aircraft – eight of which are the Airbus A320neo model while the other two are A321LR middle-haul models – from fiscal 2020.

These LEAP-1A engines are projected to boost fuel efficiency by 15% compared to existing versions, while also bolstering comfort by reducing noise. This latest engine also enables us to curtail our nitrogen oxide (NO x) and Carbon dioxide (CO2) emissions.

The CFM56 manufactured by CFM is currently mounted on Peach’s A320ceo aircraft. The recent adoption of the LEAP-1A engine for our A320neo and A321LR planes marks our second engine type to be adopted from CFM.

ANA Holdings to order 48 Airbus and Boeing narrow body aircraft for ANA and Peach

ANA Holdings voted today at its board meeting to place an order for a total of 48 aircraft, which include 30 Boeing 737 MAX 8 and 18 Airbus A320neo. Deliveries are scheduled from FY2021 to FY2025.

The decision was based on the economic growth of Asia and emerging countries, with demand in the Asian aviation market and inbound demand on the rise. ANA HD and Peach Aviation Limited each selected its own optimum aircraft to fit its strategy to further grow. The specific markets that will be served by the new order have not been finalized.

Boeing 737 MAX 8, a first for a Japanese airline, is more spacious compared to the current aircraft and creates a comfortable atmosphere. The aircraft is also fuel efficient and is expected to improve the efficiency by approximately 15%. Given the plane’s benefits to the domestic market, it will succeed the current Boeing 737 NG series. ANA HD decided to place 30 aircraft on order, including 10 optional.

The Airbus A320neo, which currently serves ANA international routes, was chosen for its excellent fuel efficiency and cruising performance to support Peach’s current strategy, and an order for 18 aircraft will be placed.

ANA Group will maintain safety, which is the foundation of ANA Group’s business, enhance customer-oriented quality and service, and proactively invest to aircraft to steadily implement growth strategy.

Peach Aviation to become first Airbus A321LR operator in Asia

Peach Aviation is set to become the first Asian operator of the Airbus A321LR aircraft, following the conversion of an existing order for two A320neo aircraft.

The aircraft will be joining the fleet of the Osaka-based low cost carrier (LCC) in 2020. The A321LR is the longest-range single-aisle aircraft in the world and will enable Peach Aviation to open new routes from Japan to destinations of up to nine hours flying time.

A signing ceremony took place at Farnborough Air Show, attended by Shinichi Inoue, Peach Aviation Managing Director and CEO, and Eric Schulz, Airbus Chief Commercial Officer.

The A321LR features a new door configuration, enabling its operators to accommodate up to 240 passengers in Airbus’ widest Single Aisle fuselage in the sky. The new Airspace by Airbus cabin available on the A320 Family additionally enhances the passengers’ unrivalled travel experience.

Incorporating the latest engines, aerodynamic advances, and cabin innovations, the A321neo offers a significant reduction in fuel consumption of 20 percent by 2020. With more than 1900 orders received from over 50 customers, to date the A321neo has captured some 80 percent of market share, making it the true aircraft of choice in the Middle of the Market. The LR option extends the aircraft’s range to up to 4,000 nautical miles (7,400 km) and brings with it a 30-percent reduction in operating cost compared to its nearest competitor.

Images: Airbus.

ANA to merge Peach and Vanilla

ANA – All Nippon Airways is planning to merge its partly-owned low-fare Peach Aviation and fully-owned Vanilla Air subsidiaries by March 2020. Peach will be the surviving brand.

The new Peach will be Japan’s largest budget airline.

ANA is also planning to expand its ownership in Peach from the current 67 percent to 77.9 percent.

Peach is planning to expand its fleet to more than 50 aircraft after the merger.

ANA issued this statement on March 22, 2018:

To further build on the respective successes of Peach Aviation Limited (Peach) and Vanilla Air INC. (Vanilla) and position them for future growth, ANA Holdings has announced the integration of its two subsidiary airlines, Peach and Vanilla, with the goal to become the leading low cost carrier (LCC) in the Asian region. The process of full integration is planned to start in the second half of the FY2018, with the target to be completed by the end of FY2019, with Peach being designated as the basis of the integrated airline.

Following the integration, the airline will serve as a strong foundation for further fleet growth and network expansions from Osaka Kansai Airport as well as from Tokyo Narita Airport. In addition, the airline will stimulate potential demand in Japan and from abroad through attractive service, various innovations and fares that exceed expectations.

History of the two LCCs:

Peach Aviation started its operations from Osaka Kansai Airport in March 2012 as the first Japanese branded LCC with the concept of “The Flying Train (safe, easy and cheap).” The carrier has raised the value of its customer experience through a number of ideas that were revolutionary to the aviation industry. Peach has been the leading carrier among the LCCs in Japan with its stable operational quality and its progressive management strategy.

Vanilla Air started its operations from Tokyo Narita Airport in December 2013. With the help of the huge demand in the Tokyo metropolitan area, the carrier actively expanded its network of domestic and international routes. One of the significant landmarks of Vanilla’s achievements is the revitalization of local Japan destinations such as Amami-Oshima, by creating and carrying new leisure demand to the region. Vanilla has also played a big role in bringing a large number of inbound passengers to Japan from Asian countries such as Taiwan.

Purpose of the Integration

The integration will combine and further enhance the strengths the two LCCs have today, and will create a stronger competitive advantage to further promote not only the Japan domestic service, but also capture the strong demand for visitors to Japan. Beyond FY2020, the airline plans to have more than 50 aircraft operating on more than 50 routes, up from the 35 aircraft today and the 39 routes currently served.

By FY2020, the integrated LCC plans to enter the mid-haul LCC market to aggressively incorporate the growing travel demand in Asia, and will also contribute to the Japanese government’s goal of 40 million people visiting Japan in 2020.

With target revenue of 150 billion Japanese yen and an operating profit of 15 billion Japanese yen for FY2020, the strategy will contribute to increased operational efficiency and reduction of unit costs. ANA group will maintain the strategic independence of the integrated LCC, and position the airline as an important pillar for greater profits and new opportunities for future expansion, and become the leading LCC in Asia.

Peach Route Map:

Vanilla Air Route Map:

Top Copyright Photo: Peach Aviation (Japan) Airbus A320-214 JA817P (msn 6824) NRT (Michael B. Ing). Image: 934246.

Peach aircraft slide show:

Vanilla Air aircraft slide show:

Bottom Copyright Photo: The Vanilla Air brand will be slipping away. Vanilla Air Airbus A320-214 WL JA06VA (msn 6320) NRT (Michael B. Ing). Image: 934241.

Peach cancels at least 448 flights this summer due to a pilot shortage

Peach Aviation (Osaka-Kansai) has announced it may cancel up to 2,088 flights between May 19 and October 25 due to a pilot shortage. 448 flights scheduled for May and June have been confirmed as cancelled.

The airlines issued this statement:

Peach

Peach Aviation Limited Representative Director and CEO Shinichi Inoue on April 24 announced amendments to its Summer 2014 flight schedule, due to an unavoidable shortage of flight crew personnel, which will affect flights from May 19, resulting in cancellations of some flights. It is with extreme regret that these amendments must be made. However, in order to maintain efficient and safe operations for our customers, Peach has decided to take these precautionary measures.

Since the launch of its first flight in March 2012, Peach, the first Japanese LCC, has maintained a flight cancellation rate of 0.96%, a remarkably low number among LCC carriers. However, the increasingly competitive environment has created a sudden rise in demand for flight crew throughout the industry, leading to a shortage in personnel. In addition, there has been an unexpected number of absentees for health reasons among Peach’s flight crew. Therefore, after careful reevaluation, it has been necessary to decrease the number of flights in order to maintain safety and customer satisfaction. Peach is making every effort to find alternative arrangements for our customers.

Up to 2,088 flights between May 19 and October 25, 2014 may be affected by these amendments. 448 flights scheduled for May and June have been confirmed as cancelled. Any further changes to the flight schedule from July onwards will be announced on April 30. Customers who have already purchased tickets for these flights will be contacted via e-mail.

Customers who would like to change their flights to a different Peach flight will be able to do so free of charge. In the event that a new flight is unavailable, or if the affected customer is unable to travel during the desired period, the airfare will be refunded. Customers will be informed of the necessary procedures and details by email, via the e-mail address they registered upon initial purchase. Peach has also established a designated hotline for customers with further questions regarding the amended flight services.

To ensure safe and efficient operations, Peach will embark upon an even more proactive hiring strategy for flight crew to alleviate the current situation and to assure customer satisfaction. Peach aims to maintain the operational standard seen in the latter part of 2013 (operating with 11 aircraft), in order to maintain the quality of service we have been providing to our customers since our inauguration in 2012.

We sincerely apologize for any inconvenience this will cause to all affected customers.

Currently the new airline currently employs 108 cockpit crews, consisting of 52 Captains and 56 First Officers (Copilot) according to Zipanguflyer.

Copyright Photo: Manuel Negrerie/AirlinersGallery.com. Airbus A320-214 JA809P (msn 5640) in the special “Girl’s Award-Rune-Roots of Kawaii” livery, arrives at Taipei (Taoyuan).

Peach:

Current Peach route map:

Peach launches operations today from Osaka Kansai

Peach Aviation (Osaka-Kansai) launched operations today (March 1) between Osaka (Kansai) and Fukuoka and Osaka(Kansai) and Sapporo with Airbus A320s.

In addition, Peach plans to operate new daily flights between Osaka (Kansai) and Nagasaki beginning on March 25 and Osaka (Kansai) and Kagoshima beginning on April 1, 2012. In May 2012, the first international route between Osaka (Kansai) and Seoul (Incheon) will be launched. Furthermore, three more routes including Okinawa (Naha), Hong Kong, Taiwan (Taoyuan) will be available soon.

Route Map:

Peach announces five new routes for the summer, planning to launch in March

Peach Aviation Limited (Osaka-Kansai) announced it will add five new routes this summer, including Osaka (Kansai)-Nagasaki, Kagoshima, Okinawa (Naha), Hong Kong and Taiwan (Taoyuan).

The Osaka (Kansai)-Nagasaki route will commence on March 25, 2012, while the Osaka (Kansai)-Kagoshima route will commence on April 1, 2012. Both routes will have two round trip flights available per day. The Osaka (Kansai)-Okinawa (Naha), Hong Kong, Taiwan (Taoyuan) routes are set to commence after the second quarter of 2012.

Peach Aviation, Japan’s first dedicated low-cost carrier, is preparing for its first flight in March 2012 on the Osaka (Kansai)-Fukuoka, Kansai-Sapporo (Shin-Chitose), Kansai-Seoul (Incheon) routes..

Top Copyright Photo: Gerd Beilfuss.

Route Map:

Peach Aviation takes delivery of its first Airbus A320

Peach Aviation (Osaka-Kansai), Japan’s first low-cost carrier, has taken delivery of its first A320 in Toulouse, France, through a leasing contract with GECAS. The Japanese carrier will lease 10 A320s.

Peach Aviation’s A320 aircraft seats 180 passengers in a single-class layout and is powered by CFM International engines.

A320-214 JA801P (msn 4887, ex F-WWIQ) is scheduled to arrive at Kansai International Airport on the morning of November 10, 2011.

JA801P will depart from Toulouse, France on November 8 and is scheduled to arrive at their home base, Kansai International Airport at 9:00AM on November 10 via Sharjah International Airport (United Arab Emirates) and U Tapao International Airport (Thailand).

Peach Aviation became Japan’s first official LCC (low cost carrier) in February 2011. It will be commencing flights from its home base, Kansai International Airport, no later than March 2012.

Photo: Airbus.