Virgin Australia reports a yearly loss, introduces a new frequent flyer program

Virgin Australia Airlines (Brisbane) reported a full fiscal year loss of A$67.8 million as the company struggled against rising fuel costs and natural disasters in its main Australian market.

The company also launched the first stage of its new Velocity frequent flyer program. According to the airline, the new program is now “offering Australians global coverage, exciting new partners and Australia’s best flight rewards and benefits.”

Using months of research and feedback from frequent flyers, Virgin Australia has re-built Velocity from the ground up to create a program that now offers:

1. Global flight coverage with over 600 services1 around the world.

2. Enhanced flight rewards, with more options to redeem Points for seats
Improved Points earn rates and status earning methods.

3. Transformed status privileges and unique benefits for travellers and their families.

4. A new Platinum level of membership with exclusive benefits.

5. Over 380 program partners including credit cards and retail partners.

Copyright Photo: Nick Dean.

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