American Airlines to introduce the new Boeing 777-300 ER at DFW in December with a new interior and product

American Airlines (Dallas/Fort Worth) has announced changes to its spring and summer schedule that will expand the airline’s presence in Brazil. Beginning in December, American’s route between Dallas/Fort Worth (DFW) and Sao Paulo (GRU) will operate with the new state-of-the-art Boeing 777-300 ER, making Brazil the first AA market for the new aircraft. Further emphasizing American’s commitment to Latin America, the airline will increase its service between DFW and Sao Paulo beginning in June.

The entrance to the new Boeing 777-300 ER will feature mood lighting.

In 2010, American announced plans to order the Boeing 777-300 ER, demonstrating a continuation of the airline’s efforts to enhance its fleet and become more fuel efficient. American is the first U.S. airline to order and take delivery of the 777-300 ER. The new aircraft is designed to enhance the customer experience and includes fully lie-flat First and Business Class seats, plus seating plans that will allow American to offer a premium product in the Main Cabin and Wi-Fi capability to keep customers connected while traveling internationally.

AA's new First Class on the Boeing 777-300 ER

AA's new Business Class on the Boeing 777-300 ER.

American will also increase the total number of weekly flights between DFW and Sao Paulo from seven times per week to 12 times per week beginning June 14. Also on June 14, flights from Miami to Brasilia (BSB) and to Belo Horizonte (CNF) will increase from five and three times per week, respectively, to daily.

In addition to the increased service between DFW and Sao Paulo, American will launch new service that connects its Miami hub to Manaus, Brazil beginning in June.

Manaus will be the seventh destination served by American in Brazil. American currently offers more routes between the two countries than any other airline. The flight will be operated on Boeing 737-800 aircraft with 160 seats, including 16 Business Class seats and 144 seats in the Main Cabin. The 737-800 interior offers several unique features, including larger overhead bins that hold more bags than standard overhead bins. The aircraft also includes additional features such as sculpted sidewalls providing customers a feeling of spaciousness, updated window reveals making the windows appear larger and brighter, and longer-lasting LED lighting to enhance the customer experience. The route is currently scheduled four times per week, and customers can book travel beginning Jan. 29. Yesterday, American filed with the U.S. Department of Transportation for authority to begin daily service in this market.

With the Chapter 11 reorganization, a new CEO, new possible suitors (US Airways) and a new type coming later this year, this would be the perfect opportunity for American Airlines to upgrade its image and brand including a new aircraft color scheme. First introduced in 1968, this well-worn livery is now the longest-running airline color scheme in the world for a major carrier. After 44 years, it is time for a new makeover.