Virgin America helps launch and promote Banana Republic’s new Madmen Collection

Virgin America (San Francisco) is becoming well known as a chic place for a premier of a new product line or show. The latest to use the airline as a launch pad is The Limited Edition of the Banana Republic – Madmen Collection. The new line of clothing was designed by Banana Republic in collaboration with Mad Men’s costume designer Fanie Bryant.

Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series airs on Sunday evenings on the American cable network AMC and is produced by Lionsgate Television. The show premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each season has consisted of 13 episodes. The fifth season is scheduled to premiere on March 25, 2012.

Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm Sterling Cooper Draper Pryce.

Banana Republic is an American clothing brand founded by Mel and Patricia Ziegler in 1978 as a tropical travel-themed clothing company. The company has subsequently been transformed into a mainstream luxury clothing retailer. The company was bought by Gap in 1983 and now operates as a division. Banana Republic has over 600 stores located internationally.

The new line of clothing was introduced on March 1, 2012 on a Virgin America New York to Los Angeles flight. Airbus A320-214 N847VA taxies at the San Francisco base with the special logo on the right side only.

Copyright Photo: Mark Durbin.

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