American Airlines takes delivery of its first Boeing 777-300 ER, will introduce finally a new livery


American Airlines (Dallas/Fort Worth) yesterday (December 11) accepted its first new Boeing 777-323 ER (N717AN, msn 31543). The airliner was painted without markings in a gray and silver metallic paint. American Airlines will finish painting the aircraft in a new livery. This is the first color scheme change since the current brand was first designed and painted in 1968 and introduced fleet-wide in 1969. It was the longest running airline livery in the world of a major airline. The new type will be introduced on the Dallas/Fort Worth-Sao Paulo route on January 31. American has nine more copies to come. AA issued this statement:

American Airlines on December 11 took delivery of its first Boeing 777-300 ER (Extended Range) aircraft, another step in its plan to create the industry’s most modern fleet. American is the first U.S. airline to order and take delivery of the Boeing 777-300 ER, which will give American’s fleet additional network flexibility, while delivering increased efficiency and better operating economics.

American’s 777-300 ER, was delivered without the traditional American livery, marks the beginning of the airline’s brand new fleet type and points toward the airline’s future. Inside, the cabin is configured with three classes, featuring lie-flat seats in First and Business Class.

The Dallas/Fort Worth-Sao Paulo route, scheduled for January 31, 2013, will be the first to feature the newest addition to American’s fleet. Subsequently, the aircraft is slated to fly to London Heathrow from both Dallas/Fort Worth and New York JFK.

The modern new aircraft will feature a freshly painted livery on the outside. Upon boarding, American customers will be invited inside through a dramatic archway and ceiling treatment and mood lighting, to continue the modern experience and the look and feeling of spaciousness. A walk-up bar in the premium cabin stocked with snacks and refreshments will be a first for any U.S. airline and adds another distinctive luxury feature to the 777-300 ER. Entertainment options include up to 120 movies, more than 150 TV programs and more than 350 audio selections that will be offered throughout the aircraft. Also, every seat will feature individual 110-volt AC power outlets and USB jacks for charging personal electronic devices.

Will this new livery survive a merger? If American merges with US Airways and US Airways management takes over will they see this color scheme as an emblem of the past AA management or will they want another new fresh design of their own? Stay tuned for the unveiling.

American Airlines is expected to emerge from Chapter 11 bankruptcy reorganization in January and a possible merger with US Airways could also be announced in January. January will be a watershed month for AA with at least a new brand and a new aircraft type.

Meanwhile, CEO Tom Horton wants a quick resolution of whether the company will merge with US Airways or emerge from Chapter 11 as a stand-alone carrier according to this report by Reuters.

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Copyright Photo: American Airlines.

American Airlines: AG Slide Show