Alaska Airlines (Seattle/Tacoma) has a new quarterback onboard — Seattle Seahawks star Russell Wilson. Seattle’s hometown airline and Wilson are teaming up in a partnership to engage with our customers and support youths in the community.
As part of the exclusive multi-year partnership, Wilson will appear at events, take part in marketing activities for Alaska Airlines, and work with the carrier to support youth and education programs. Among them is the Russell Wilson Passing Academy, which provides inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience.
Another activity is Seattle Children’s Hospital, where Wilson regularly visits young fans receiving care. In honor of Wilson’s commitment to connecting with these children in such a meaningful way, Alaska Airlines will donate 100,000 miles to Children’s Hospital for each touchdown pass Wilson throws or touchdown he scores through the rest of this season.
Wilson and Alaska Airlines enjoy a relationship that began last spring after his rookie year in the National Football League, when he surprised customers at Seattle-Tacoma International Airport by welcoming them at the carrier’s lobby check-in and gate areas. Wilson and Alaska then teamed up to inspire youths to finish school and accomplish their goals. An event on a sunny day in July — dubbed “Pledge It. Prove It. Take Flight.” — attracted more than 600 students from 21 high schools in Western Washington, who heard from Wilson and employees of Alaska Airlines and its regional carrier, Horizon Air, about careers in aviation.
Top Copyright Photo: Alaska Airlines.