Monarch partners with to bring more Italian and Spanish tourists to London

Monarch Airlines (London-Luton) has announced it is partnering with on their campaign, ‘The London Story’ ( The partnership will last until the end of February. The partnership between Monarch Airlines and aims to encourage Spanish and Italian travellers to come and explore the diversity of what London has to offer.

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The London Story brings the city to life with a series of films featuring proud Londoners, who work in the capital, talking about what they love about London. The microsite, hosted on and available in Spanish and Italian, showcases iconic parts of the capital as well as the lesser-known inspiring places which are dotted all around the city.

Each story is told in a two minutes video, allowing visitors to get to know the real people of London. They include iconic characters behind some of London’s best known landmarks and unsung heroes who bring the city to life: Mark, park manager for the Royal Parks; Alex, pier manager on the Thames; Barney, Yeoman of the Ward from the Tower of London; and Rebecca, colouring artist at Madame Tussauds.

One of the Londoners telling his ‘London Story’ is Monarch cabin crew member Jairo Chinea Santos who stars as Monarch’s ambassador for the campaign and tells why he likes calling London home. In the video, Jario explains how he treats each of his customers like a guest, welcoming them on board Monarch’s aircrafts with a big smile.

Editor’s Note: All airlines interested in increasing the number of passengers they carry should be partnering with their home city to promote their home town as an undiscovered destination. There are million of stories at each destination. Well done Monarch and

Copyright Photo: Ton Jochems/ Airbus A320-214 G-ZBAB (msn 5581) with Sharklets taxies at Palma de Mallorca.

Monarch: AG Slide Show

Video: One of the video segments about the London Underground: