Cathay Pacific updates its brushwing brand

Cathay Pacific Airways (Hong Kong) is updating its 1994 brushwing logo and brand. The airline is freeing the brushwing from the box. The airline issued this explanation:

Symbolizing our efforts to create a better, more beautiful and more enjoyable journey for passengers, we have refreshed many aspects of our brand identity.

Centred around our timeless brushwing icon, we have sought to simplify, clarify and beautify. The brushwing no longer sits constrained inside a box, and has been gently harmonized and set free.

We have also defined tighter rules around sub-brands which will now be clearly aligned within a simplified, tiered hierarchy. We will also use a tighter palette of colors and typography.

The next step? A probable new aircraft livery with the new logo and typeface.