United Airlines (Chicago) made this announcement on how it is recycling in-house travel banners into travel carry-on bags:
More than 20 large banners that encouraged United Airlines customers to “Fly the Friendly Skies” at Chicago O’Hare are finding new life. The company worked with the Columbia College Chicago Department of Fashion Studies and the Re:new Project – a nonprofit that provides employment opportunities for refugee women – to transform the large fabric signs into 100 eco-friendly carry-on bags.
United challenged the students at Columbia College to create a carry-on bag from the banner material that could:
Fit under an airplane seat (9″x10″x17″)
Be economical to make, yet attractive
Be durable and wearable
After United selected the winning designs, Re:new stepped in to produce the one-of-a-kind, hand-sewn bags featuring distinct skyline images from the airline’s hub cities.
Watch the video:
Photo: United Airlines.