New start-up in Taiwan: StarLux Airlines

StarLux Airlines is a new airline start-up based in Taipei, Taiwan. The airline stated its goals and plans:

StarLux Airlines was issued its official business registration certificate by the Ministry of Economic Affairs on May 2, 2018.

K.W. Chang, founder and chairman of StarLux Airlines, launched Starlux Investments Limited in 2017 to lay the groundwork for the new airline, including applying for all relevant permits and certificates. The official registration of Starlux Airlines will see a staff of over 150 people directly transferred to the new company. Starlux now needs to pass a five-stage evaluation conducted by Taiwan’s Civil Aeronautics Administration to acquire its Air Operator Certificate in order to begin operations in 2020 as scheduled.

In the meantime, the company is continuing its aggressive program of new staff recruitment, systems implementation, aircraft leasing and other relevant operations. In the second half of this year, more aviation professionals will join the team and begin a robust pilot training program. Mass recruitment for airport ground staff and cabin crew is planned to begin in 2019.

True to its slogan, “Born to be luxury. Shining like stars,” Starlux is dedicated to making each journey a once in a lifetime experience of exquisite enjoyment for each and every passenger. Chang says, “Being high-end and luxurious is not about the price tag, but rather an attitude, a standard embedded in our brand. We will always be at the forefront of safety and quality service to achieve operational excellence and to perform beyond each passenger’s expectations in every detail.”


Fulfilling the goal of providing quality and excellence of travel experience, Starlux is initially going to operate 10 advanced and fuel-efficient Airbus A321neos on lease with the first aircraft to be delivered in October 2019. In addition, the airline is currently at the final stage of evaluation and selection for additional 14 wide-body aircraft and will take delivery of the first aircraft by the end of 2021 according to plan.

With three A321neos flying the initial routes from Taipei to southeast and northeast Asian destinations, StarLux’s fleet will include up to 24 aircraft by the end of 2024 to serve over 20 destinations in Asia and North America.

StarLux anticipates gradually expanding its network as its fleet grows, providing best-in-class luxury travel for passengers worldwide.

All images by StarLux.

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