British Airways passengers will no longer have to worry about its Marmite being confiscated at airport security – it will now be on aboard (in smaller versions).
The airline issued this statement:
British Airways and Marmite have teamed up to create a limited-edition jar to celebrate the airline’s centenary, launching on May 1. As Marmite is the most confiscated brand at airport security, the centenary jar is conveniently sized to fit within the liquid allowance.
For Brits travelling abroad, it is clear they cannot go without the British spread that has divided the nation since 1902. Based on data from London City Airport, Marmite is the most confiscated branded food item at airport security. Other branded items that did not make it past security are Harrods jams and spreads and Lyle’s Golden Syrup.
The airport has seen deserted jars of Marmite increase 50 percent in the first three months of 2019, from four to six jars a day, and the airport forecasts it could seize over 2,000 jars this year alone. British Airways customers can now get their Marmite hit when away. The special edition spread will be exclusively available to customers on board all flights from May 1. The jar weighs 70 grams so if they do not get through it on holiday they can safely take it through security as it falls within the liquid restrictions.
To coincide with the launch, on April 30 London City Airport will be holding an amnesty at its security gates, giving all customers the chance to swap their over-sized, prohibited jars of Marmite for British Airways’ travel-friendly version.
British Airways will be releasing a series of centenary editions in partnership with British brands during its milestone year. Earlier this month the airline announced a partnership with Scottish craft brewers, BrewDog, who have created a transatlantic IPAfor customers and in a world first brewed the beer on a flight. The airline has also partnered with luxury British watchmakers Bremont on the launch of a new limited-edition timepiece, featuring metal from one of the most famous and iconic planes in history – Concorde.
- The 70g jar will cost £3.
- London City Airport donates the majority of confiscated food items to a local charity, Community Food Enterprise (CFE). Since the partnership started in April 2017, the charity has distributed three tonnes of items to 16 smaller charities in East London, to ensure the confiscated items can help vulnerable people locally. A ‘Mail and Fly’ service is also offered should passengers wish to post confiscated items to a specified address.
Since 1902, Marmite has been the nation’s most loved and hated breakfast spread. It was first discovered by a German scientist called Justus von Liebig who found that brewer’s yeast could be concentrated, bottled and eaten. Marmite is a French term for a large covered earthenware or metal cooking pot. Originally British Marmite was supplied in earthenware pots but since the 1920s it’s been sold in the bulbous glass jars we are familiar with today. Available in supermarkets and independent retailers worldwide, Marmite comes in a variety of sizes, including 70g, 125g, 200g, 250g, 400g and 500g. Marmite is rich in B vitamins including folic acid. Marmite is a British brand made in Burton-on-Trent, Staffordshire by Unilever UK.