Inc.: American Airlines admits it has no brand purpose

From Inc.: How can a major company not have something so central to most corporations? Read the full story.

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This entry was posted in American Airlines and tagged American Airlines on May 6, 2019 by Bruce Drum.

About Bruce Drum

I have started the ultimate digital photo library of the fascinating world of airliners and airlines. The goal is to have the complete history of all airlines and the various aircraft operated. I have been photographing airplanes since 1965. Join us in this adventure.

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"Footnotes of Airline Histories" Part 1 (A - I) - Interesting events and stories

Aeropa’s sequence of events begins in 1972, when Roberto Grecchi—already experienced in senior roles at Alitalia, Air France, and SAM—founded a new private Italian airline initially register ...
Aeronica’s operational life runs from November 30, 1981, when it formally began flying as Nicaragua’s new state airline, to December 31, 1991, when all remaining commercial activity ceased a ...
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Aeropa’s sequence of events begins in 1972, when Roberto Grecchi—already experienced in senior roles at Alitalia, Air France, and SAM—founded a new private Italian airline initially register ...
Aeronica’s operational life runs from November 30, 1981, when it formally began flying as Nicaragua’s new state airline, to December 31, 1991, when all remaining commercial activity ceased a ...
AeroGal, formally Aerolíneas Galápagos, began in November 1985 as a small family‑run operation created by the Serrano family, former owners of SAETA. Its earliest flying was built around tw ...
Aero‑Dyne Airlines emerged in 1965 when Northwest Airlines captain Jack Volkel shifted into the aircraft salvage and reconstruction business and soon acquired several retired DC‑3s from West ...
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"Footnotes of Airline Histories" Part 2 (J - Z) - Interesting events and stories

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JAS - Japan Air System’s history stretches from the fragmented postwar domestic airlines of the 1960s to its final day as an independent carrier in 2004. Its roots go back to April 15, 1964 ...
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Celebrating 10 years of flying with employee names May 12, 2026
Bruce Drum (AirlinersGallery.com)Celebrating 10 years of flying with employee names
JSX (JetSuiteX) Embraer ERJ 145LR (EMB-145LR) N955JX (msn 145496) (Petco) BUR (Michael B. Ing). Image: 968509. May 12, 2026
Bruce Drum (AirlinersGallery.com)JSX (JetSuiteX) Embraer ERJ 145LR (EMB-145LR) N955JX (msn 145496) (Petco) BUR (Michael B. Ing). Image: 968509.
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Bruce Drum (AirlinersGallery.com)Southwest Airlines on April 27, 2026 at Baltimore (BWI), celebrated the 250th anniversary of the nation's founding with the introduction of the pictured "Independence One", a special new livery from the airline that is known for democratizing the skies. "Independence One" will join two additional Southwest America-themed planes—"Freedom One", which has been in the fleet since […]
ATR in April 2025 disclosed the signing of a significant contract with Canada’s leading hydroelectricity provider Hydro Québec. The agreement includes the purchase of three ATR 72-600, along ... April 24, 2026
Bruce Drum (AirlinersGallery.com)ATR in April 2025 disclosed the signing of a significant contract with Canada’s leading hydroelectricity provider Hydro Québec. The agreement includes the purchase of three ATR 72-600, along with an option for additional aircraft, aiming at replacing Hydro Québec’s fleet of older generation turboprops. Deliveries are scheduled to start in September 2026. With […]
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Bruce Drum (AirlinersGallery.com)First Airbus A321XLR for Saudia: Saudia’s Airbus A321XLR order is designed to give the airline a long‑range narrowbody capable of opening thinner international routes that cannot support a 787 or 777. The carrier has committed to 20 aircraft, which will arrive later in the decade as part of a broader narrowbody renewal. The […]
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Bruce Drum (AirlinersGallery.com)Lufthansa’s pictured Airbus A321‑271NX registered at D‑AIEM carries one of the airline’s most meaningful special liveries of its centennial year — a design titled “Made by many, remembered by all.” It is not a retro scheme or a marketing tie‑in, but a tribute to the people who built Lufthansa over its 100‑year history. […]
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Bruce Drum (AirlinersGallery.com)"Excellence 2026" - Air Canada’s “Excellence 2026” special livery on Boeing 777‑333ER C‑FIVM (msn 35251) is a dedicated salute and thank‑you to Air Canada’s employees, created to highlight the people behind the airline’s operational and service achievements. This isn’t a marketing tie‑in or a tourism promotion — it’s an internal recognition theme meant […]
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Bruce Drum (AirlinersGallery.com)Vueling’s pictured Tour de France aircraft is built around a simple idea: Barcelona is no longer just a host city — it is now part of the Tour’s story. With the 2026 Grand Départ officially awarded to Barcelona, the city becomes the starting point of the world’s most famous cycling race for the […]
Turkish Airlines unveiled this 500th aircraft, an Airbus A350‑941 registered as TC‑LHH, on February 13, 2026, during a large ceremony at Istanbul Airport that highlighted the airline’s ident ... April 20, 2026
Bruce Drum (AirlinersGallery.com)Turkish Airlines unveiled this 500th aircraft, an Airbus A350‑941 registered as TC‑LHH, on February 13, 2026, during a large ceremony at Istanbul Airport that highlighted the airline’s identity as a national institution shaped by its people. Named “TK Family,” the aircraft carries a special livery composed of photographs of 100,000 employees and retirees, […]
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Bruce Drum (AirlinersGallery.com)Copa Airlines’ newest Boeing 737‑8 MAX 8, registered as HP‑9819CMP, has emerged in this vivid all‑red special livery built around the identity of Panama’s national football team. The tail emblem is the official crest of FEPAFUT, the Panama Football Federation, featuring a stylized golden harpy eagle with a shield on its chest and […]
Brussels Airlines introduced this newest Belgian Icon in February 2026 with the unveiling of the pictured Airbus A320‑214 OO‑SNJ in a full aircraft livery themed “We fly you to the home of T ... April 16, 2026
Bruce Drum (AirlinersGallery.com)Brussels Airlines introduced this newest Belgian Icon in February 2026 with the unveiling of the pictured Airbus A320‑214 OO‑SNJ in a full aircraft livery themed “We fly you to the home of Tintin.” The design is built around the lunar‑exploration universe from Destination Moon and Explorers on the Moon, using a deep space […]
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Bruce Drum (AirlinersGallery.com)Cathay Pacific Airways and the West Kowloon Cultural District Authority introduced this new special livery, “Spirit of Hong Kong – 80th Anniversary Edition,” in March 2026 created to celebrate Cathay’s 80th anniversary and highlight Hong Kong’s artistic identity. The project builds on the partnership formed in 2023, with Cathay serving as WestK’s Travel […]
First 787-8 in the new livery: Air India’s Boeing 787‑8 retrofit program represents one of the most visible steps in the airline’s fleet‑modernization strategy, and the first aircraft to eme ... April 13, 2026
Bruce Drum (AirlinersGallery.com)First 787-8 in the new livery: Air India’s Boeing 787‑8 retrofit program represents one of the most visible steps in the airline’s fleet‑modernization strategy, and the first aircraft to emerge from the program—the pictured VT‑ANT—became the milestone aircraft that set the tone for the rest of the Dreamliner upgrades. The project was designed […]
EgyptAir to become a new 737-8 MAX 8 operator pending first delivery in April 2026. EgyptAir currently has 18 Boeing 737‑8 MAX aircraft on order, according to the deal announced at the 2023 ... April 9, 2026
Bruce Drum (AirlinersGallery.com)EgyptAir to become a new 737-8 MAX 8 operator pending first delivery in April 2026. EgyptAir currently has 18 Boeing 737‑8 MAX aircraft on order, according to the deal announced at the 2023 Dubai Airshow, where the airline committed to 18 MAX 8s through Air Lease Corporation (ALC). Deliveries are scheduled across 2026-2027, […]
Saudia unveiled this “Saudi, Welcome to Arabia” special livery on January 18, 2026, as part of a major joint tourism‑promotion campaign with the Saudi Tourism Authority. The aircraft chosen ... April 6, 2026
Bruce Drum (AirlinersGallery.com)Saudia unveiled this “Saudi, Welcome to Arabia” special livery on January 18, 2026, as part of a major joint tourism‑promotion campaign with the Saudi Tourism Authority. The aircraft chosen for the design was the pictured Boeing 787‑9 Dreamliner registered as HZ‑ARF, which became the flagship for a year‑round global branding effort aimed at […]
Virgin Australia has unveiled this striking red and white retro livery on its newest Boeing 737‑8, VH‑8VI, marking a major dual milestone: the 150th Boeing 737 delivered to the airline since ... April 3, 2026
Bruce Drum (AirlinersGallery.com)Virgin Australia has unveiled this striking red and white retro livery on its newest Boeing 737‑8, VH‑8VI, marking a major dual milestone: the 150th Boeing 737 delivered to the airline since 2000 and the 100th 737 in its current fleet. The aircraft rolled out of Boeing’s Seattle factory in late March 2026 wearing […]
SAS marks the start of its 80th year of operations in 2026 with a specially painted Airbus A330-343, the pictured LN-RKR, celebrating eight decades of connecting Scandinavia with the world. ... March 31, 2026
Bruce Drum (AirlinersGallery.com)SAS marks the start of its 80th year of operations in 2026 with a specially painted Airbus A330-343, the pictured LN-RKR, celebrating eight decades of connecting Scandinavia with the world. Throughout 2026, the airline will highlight its heritage and continued role in linking people, businesses and societies. The anniversary comes 80 years after […]
First Boeing 737-8 MAX 8 for Skymark Airlines: Skymark Airlines is preparing to introduce the Boeing 737‑8 MAX into its fleet much sooner than originally outlined in its long‑term order plan ... March 29, 2026
Bruce Drum (AirlinersGallery.com)First Boeing 737-8 MAX 8 for Skymark Airlines: Skymark Airlines is preparing to introduce the Boeing 737‑8 MAX into its fleet much sooner than originally outlined in its long‑term order plan, with the first aircraft, JA738A, now in flight testing at Boeing and scheduled for delivery in April 2026. This aircraft marks the […]