Upstart Avatar Airlines wants to purchase 30 new Boeing 747-8s

Proposed Avatar Airlines has issued this statement:

Avatar is interested in purchasing 30 new 747-8s, (passenger-version) to be delivered within 3-5 years, a deal that could be worth over $10 billion dollars to Boeing. The Company intends to release its IPO during this time which would be dedicated for this specific purpose. The timing is right for keeping the 747 alive. Rather than zeroing in on long-haul luxury, we believe Boeing should rethink the aircraft on a cost per available seat mile (ASM) which would result in more people that fly with less airplanes in the sky.


On November 19, 2019, Avatar Airlines filed its application for a Certificate of Public Convenience and Necessity with the U.S. Department of Transportation and contemporaneously filed its Preliminary Statement of Intent with the Federal Aviation Administration.

Avatar’s plan is to operate ultra-low fare, non-stop flights to and from high density markets within the continental U.S., initially utilizing Boeing 747-400 aircraft configured with 581 passenger seats. Its plan is a radical departure from current “low cost” competitors that derive their profits entirely by passengers by using smaller, less comfortable aircraft and by charging passengers premiums for various amenities that used to be included in the cost of their tickets (i.e., seat selection, baggage, etc.).

Avatar’s use of the Boeing 747 will enable it to offer “all inclusive” regular fares such as $49 from New York to Miami and $79 from California to New York, increasing markets for those that fly infrequently and creating new markets for those that don’t fly at all. Avatar’s exclusive use of the Boeing 747 will earn additional significant income by e.g., wholesaling commercial cargo, an operation not available to Avatar’s competing counterparts due to the physical dimensions of their fleet. Several other profit centers are similarly designed for Avatar to earn additional revenue from strategic partners, rather than relying solely on passenger revenue; advertising both inside and outside the cabin is one such profit center.

Avatar is currently looking to acquire 14 used 747-400s to begin initial service but considers the 747-8 to be the ideal aircraft to replace the older 400s at the proper time. Management also believes the -8 will provide an increase in passenger/freight load capacity along with significantly lower operating costs, especially fuel.


This LOI does not create a binding agreement between the parties and is offered to Boeing for consideration without prejudice or consequence. The LOI remains subject to execution of a formalized purchase/sale agreement that will embody all pertinent terms and conditions, if the parties can agree.

Given Avatar’s present stage, the circumstances and lead time surrounding the production of the -8, the purpose of this LOI is to express Avatar’s interest in making the above acquisitions, to gauge any mutual interest on the part of Boeing, and if so interested, to commence a meaning dialogue and path to consummating the above described transaction(s).


2 thoughts on “Upstart Avatar Airlines wants to purchase 30 new Boeing 747-8s

  1. heenan73

    Are there enough members of the “We Love 747s” Society to finance this vanity airline?
    Hard to imagine any sane investor putting money into a 747-using startup. 80% of new airlines fail in the first year (many without actually flying). Most of them with used B737/A320s. What chance do they have using 747s?
    [Checks the calendar in case it’s April 1]

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