In flight digital ordering system
- British Airways has introduced a digital ordering platform for customers to purchase food and drink from its Speedbird Café menu in the air, directly to their seat on board
- The service will initially be available on selected routes from July 19, before rolling out across the rest of the short haul network on flights from LHR*
- Service will run alongside the airline’s pre-purchase menu, including items from its Tom Kerridge range
British Airways has today unveiled its new inflight digital ordering platform, giving customers traveling in Euro Traveller the option to order additional snacks and drinks mid-flight, directly to their seat.
The new inflight ordering system will complement the airline’s current ‘Buy Before You Fly’ offering, where customers are encouraged to order from the airline’s full Speedbird Café menu, including items from its Tom Kerridge range, in advance of travel.
The new digital ordering system means that customers who wish to add to an existing pre-order, or for those who did not place an order before travel, can do so at any point during their flight. The proposition will initially be available from July 19 on selected routes before rolling out across other eligible services.
To place an order, customers simply connect to the on board Wi-Fi service free of charge via shop.ba.com, click on the ‘shop’ option for their flight, and a virtual menu will display the range of drinks and snack options on offer. Orders can be made via all major credit and debit cards or through Avios. The service will be available on most short haul routes operating from LHR**.
British Airways’ Speedbird Café menu is still available to pre-purchase at highlifeshop.com for short haul flights in Euro Traveller, and the airline will also continue to offer a complimentary bottle of water and snack to all customers on board.
The introduction of in-seat ordering follows the successful launch of ‘Your Menu’ in British Airways’ Heathrow lounges, the new digital table service which requires only the scan of a QR code to enable orders to be delivered to each individual customer.