Norse Atlantic Airways unveils its Viking-inspired livery

Norse Atlantic Airways has unveiled its livery and routes.

The livery is inspired by Viking longships.

A small in-house team and a local agency developed the first part of the brand identity.

“Like the Norsemen who traveled and explored the world with their state-of-the art longships, Norse Atlantic Airways will give people the opportunity to explore other continents by offering affordable flights on board modern and more environmentally friendly Boeing 787 Dreamliners,” said Larsen.

Norse Atlantic Airways also gave an update on its plans to launch low-cost long-haul operations. The company believes that demand for transatlantic travel will be back by late Q1 or early Q2 and anticipates that all its 15 Boeing 787 Dreamliners will be flying customers between Europe and the U.S. next summer.

“We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly and fuel-efficient aircraft as the world gradually reopens. Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back,” said CEO Bjørn Tore Larsen.

“Based on the current situation, we anticipate that all our 15 Dreamliners will be flying customers between Europe and the U.S. next summer. We will launch our ticket sales approximately three months prior to first flight and will offer exciting destinations that have proven to be attractive,” Larsen added.

Company Profile

  • Norse Atlantic is a new low-cost long-haul airline with no ties to any previous carriers. The company was launched in March 2021. Bjørn Tore Larsen (53), is the founder, CEO, and the major shareholder of the airline.

  • Norse Atlantic ASA is a publicly traded company listed on the Euronext Growth Exchange in Oslo, Norway.

  • Norse Atlantic Airways AS is a Norwegian company that will obtain a Norwegian AOC (air operator’s certificate). It is headquartered in Arendal, Norway, and 100% owned by Norse Atlantic ASA.

  • Norse Atlantic Airways will serve the low-cost intercontinental market with modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners. It will among other destinations serve New York, Florida, Paris, London and Oslo. We expect the first flights will take off in late first quarter or early second quarter of 2022.

  • Norse Atlantic Airways will create many new jobs in the air and on the ground both in Europe and the U.S. It will offer competitive wages and benefits as well as collective agreements. The company’s employees will be permanently employed by the airline.