The rise and fall of Alitalia

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From CNN:

“Ciao ciao, Alitalia.
Italy’s storied flag carrier has announced it will no longer issue tickets, triggering a countdown of just a few weeks until its familiar red and green livery vanishes from our skies for good.
The nationally owned airline is to be replaced in October by ITA, a smaller company with a different logo, but the service which once carried Italian pride, style and cuisine — not to mention the Pope — to all corners of the planet will be long gone.”
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Alitalia history highlights (from Alitalia):
The first flight takes off
On May 5, 1947, Alitalia-Aereolinee Italiane Internazionali operated its first flight on the Turin-Rome-Catania route with a Fiat G-12.
In July of the same year, it made its first international flight from Rome to Oslo with a Savoia Marchetti SM95 aircraft with 38 passengers on board.

The first Alitalia flight attendants, dressed in uniforms designed by Sorelle Fontana, made their first flights. The four-engine DC4 entered service. The airline began serving hot meals that made the Company one of the carriers most preferred by international travelers.


Alitalia merged with LAI and became Alitalia – Linee Aeree Italiane with 3000 employees and a fleet of 37 aircraft.
In the international airline company rankings, Alitalia jumped from 20th to 12th place.


Alitalia was the official carrier of the Rome Olympics and for the first time carried more than 1 million passengers in one year. The first jets entered service, the new Leonardo da Vinci airport in Fiumicino was opened and Alitalia transferred its operations base here.


Alitalia modified its logo and aircraft livery: the “Winged Arrow” was replaced by the tri-color “A”.
The Boeing 747 jumbo jet entered service and Alitalia became the first European airline company to fly with an “all jet” fleet.


It was now possible to fly nonstop for more than 12,000 km with MD11, a new three-engine jet. Giorgio Armani designed new uniforms and he also collaborated in the design of the interiors of the new aircraft.
The MilleMiglia Program was launched.


Alitalia Linee Aeree Italiane became part of the SkyTeam Alliance, joining Air France, Delta Air Lines, Korean Air, Aeromexico and CSA Czech Airlines. The modern and efficient twin-engine B777 replaced the glorious B 747s on the long-haul routes.


On 13 January, Alitalia – Compagnia Aerea Italiana operated its first flight. The company took over the goods, infrastructures and personnel from Alitalia – Linee Aeree Italiane and absorbed Air One, creating a single airline, leader in Italy.

Alitalia logo history:

Top Copyright Photo: Alitalia (1st) (Linee Aeree Italiane) Boeing 747-243B I-DEMU (msn 19732) JFK (Bruce Drum). Image: 102781.

Alitalia aircraft slide show: