Alitalia SAI sells the brand to ITA for 90 million euros

ITA has acquired the Alitalia brand and domain.

Today, the public offer procedure concerning the Alitalia Spa brand and the domain http://www.Alitalia.com has been concluded.

The new Italian flag carrier, ITA Spa, was awarded the Alitalia brand and domain for 90 million euros.

Marco Finelli reporting from Italy.