The WestJet Group has announced the return of Bob Cummings to the airline’s Executive Leadership Team as President of Swoop, WestJet’s ultra-low-cost carrier. Cummings will begin his role on Monday, April 18, 2022.
Most recently, Cummings spent two years at the helm of Central Mountain Air as Chief Executive Officer. In this role, he led through pandemic turbulence and positioned the regional airline for success in recovery, while building the airline’s culture. Prior to Central Mountain Air, Bob spent 13 years with the WestJet Group, spanning several notable Executive Vice-President positions, including President of Swoop in 2018, where he was responsible for the start-up and launch of Canada’s first successful ultra-low-cost airline.
During his tenure with WestJet, Bob led the growth of WestJet Vacations, WestJet Rewards, and was integral in the launch of WestJet Encore, WestJet’s regional airline. As WestJet’s Chief Commercial Officer, Bob grew the airline’s revenue from just over one billion to more than $4.5 billion. Prior to joining WestJet, Bob spent more than 13 years in leadership positions in the utility and telecom markets.
With his extensive North American commercial aviation experience, Bob will continue to build on Swoop’s strong foundation in recovery.
Swoop Route Map:
Top Copyright Photo: Swoop (WestJet) Boeing 737-8CT SSWL C-FLBV (msn 40836) YYZ (TMK Photography). Image: 949878.
Swoop aircraft slide show:
Swoop aircraft photo gallery: