Alaska Airlines made this announcement:
Today, we’re announcing that we will become the first U.S. airline to launch an electronic bag tag program later this year.
Electronic bag tags will allow guests to skip the step of printing traditional bag tags at the airport. Travelers will be able to activate the devices from anywhere—their home, office or even car—up to 24-hours before their flight through our mobile app.
“This technology allows our guests to tag their own bags in just seconds and makes the entire check-in process almost all off-airport,” said Charu Jain, senior vice president of merchandising and innovation at Alaska.”
The activation is done by simply touching the phone used for check-in to the electronic bag tag, which has an antenna that powers and reads the information transmitted from the phone. The e-paper bag tag’s screen will then display the guest’s flight information.
Alaska’s electronic bag tags will display the guest’s flight information.
Our electronic bag tag program is expected to reduce the time spent dropping-off checked luggage by nearly 40%.
In March, we launched a new self-bag drop system at San Jose International Airport, where guests can save up to a little more than four minutes. Our goal is to modernize travel at every major city we fly, from reimagining the lobby to testing innovative technology that streamlines the airport experience.
Alaska Airlines is the first U.S. airline to pioneer this innovative electronic bag tag program here at SJC,” said San José Mayor Sam Liccardo. “This program will modernize the check-in process and provide a more sustainable option for travelers.”
Rollout of the electronic bag tag program will happen in several phases. The first phase will initially include 2,500 Alaska Airlines’ frequent fliers who will begin using the electronic bag tags in late 2022. Mileage Plan members will have the option to purchase the devices early next year.