SpiceJet has unveiled a special livery on its Boeing 737-85R VT-SYZ to mark the opening ceremony of the 44th Chess Olympiad being held in Chennai. The initiative, in association with government of Tamil Nadu, is the latest in a series of collaborations where SpiceJet’s most lucrative media asset, the aircraft livery, has been leveraged as a unique platform for promotions.
The Chess Olympiad held biennially is the largest team chess tournament in the world. The event is being hosted by India for the first time from July 28 until August 10, 2022.
Following the unveiling of the special aircraft livery, SpiceJet took around 150 students from government schools from across the State on a special joy ride on its B737 aircraft which was flagged-off by the Hon’ble Minister for School Education, Tamil Nadu, Sh. Anbil Mahesh Poyyamozhi, Hon’ble Minister for Environment-Climate Change & Youth Welfare & Sports, Sh. Siva V Meyyanathan, Hon’ble Minister for Industries, Sh. Thangam Thennarasu, Hon’ble Minister for MSME and Tamil Nadu Urban Habitation Development Board, Sh. Tha Mo Anbarasan and Hon’ble MLA, Chepauk-Thiruvallikeni, Sh. Udhayanidhi Stalin.
The joyride over Chennai skies was an experience of a lifetime for many students and is akin to the airline’s signature program Sapnon ki Udaan, wherein the airline takes underprivileged children on special joy flights.
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