IPS Airways is a new UK-based airline that is looking to start up direct flights between Leeds/Bradford (East Midlands) to Lahore/Islamabad, Pakistan.

The prospective airline is planning to utilize Airbus A330-200 aircraft starting this fall.

The upsatrt describes its goals:

IPS Airways have a highly professional management team that combines vision; realism; financial ability; solid knowledge of the aviation business; familiarity with, and belief in, the utilization and benefits of the latest aviation, electronic, and informational technologies; on-the-ground knowledge of the region and markets to be served; realization of the crucial importance of an organization’s personnel to its success; and total familiarity with, and commitment to, the overall mission and goals of  IPS Airways.

We aim to ensure the highest level of service, operations, and safety, all based around the needs, wants, comfort, and convenience of the passenger and the cargo client. This combination of technology, service orientation, and quality oversight will help build the strong customer satisfaction and excellent reputation that will enable IPS Airways to build a solid operation. IPS Airways will operate an Airbus A330 fleet that offers a high level of comfort and safety.