WestJet launches gender and body inclusive uniforms for frontline

WestJet today celebrated the launch of its new uniform collection for frontline team members, on a special runway at the YYC Calgary International Airport. The uniforms, conceptualized by international designer, Juli Grbac, are unique to Canada and were created with safety and inclusivity at the forefront.

A fit for every body

While developing WestJet’s new uniform, frontline WestJetters across all departments of the airline were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it.

In 2017, WestJet was the first Canadian airline to update their uniform guidelines to be unchained from gender norms. WestJet’s new uniforms, The Lakes and Rocky Mountain collections, further that approach as they are genderless, providing the opportunity for WestJetters to select the uniform that is most authentic and comfortable to them. Redesigned name tags also feature a newly created space for pronouns, to promote greater inclusivity for everyone in WestJet’s world, while an infusion of the airline’s iconic teal colour highlights its 26-year history.

Along with the new uniforms, WestJet recently updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality, while wearing their uniform and representing the airline.

Safety in every stitch

Keeping safety above all, every component of WestJet’s new uniforms has been tested for harmful substances or possible skin irritants. WestJet will proudly be the first airline in Canada to carry the Standard 100 OEKO-TEX certification, ensuring all WestJetters will not only look good, but feel good in their uniform.

WestJet’s new uniforms were produced by Unisync, a North American enterprise with exceptional capabilities in garment design. On May 30, 2022, Unisync and WestJet were awarded Best Program in Transportation – Aviation and “Best of the Best” at the North American Association of Uniform Manufacturers and Distributors annual convention.

“Everyone at Unisync is honored to have worked on this collection in collaboration with the WestJet team and designer Juli Grbac,” said Michael Smith, President of Unisync Group Limited.  “We are so excited for all WestJetters to not only have a program that looks great, but also one that has been recognized for its high quality and industry leading safety certification.  From the beginning, we knew that this program was going to be very special, and we’re proud that WestJet entrusted us with this partnership.”

What the new uniforms mean to WestJetters:

“The availability for gender neutrality is so important in supporting the larger and diverse group of people we have working at WestJet,” said Lindsay Poll, WestJet, Cabin Crew Member.

“As a queer identifying person, having options on what I can wear at work, means a lot. When you look good, you feel better and when you feel better, you perform at your best,” said Jodi Tamuyao, WestJet Encore, Cabin Crew Member.

“It’s about wearing something made for my body that I look and feel great in. I love the collection because it does just that,” said Meg Bateman, WestJet, Manager, The Runway Uniform Fit Center.

WestJet aircraft photo gallery: