Peach Aviation has officially launched a major brand renewal to mark its 15th anniversary. The airline is retiring its sharp, high‑contrast fuchsia identity and replacing it with a warmer palette built around soft pink/peach, ivory, and brown earth tones. The redesign was created with globally known designer Oki Sato (Nendo) and is intended to shift Peach’s image from a typical low‑cost carrier toward a more relaxed, mature, and comfortable travel experience.
The new logo debuts on April 1, 2026, and features a softer pink tone, an iconic leaf motif, and more open typography. The new aircraft livery—still pink but with calmer beige and brown accents—will begin appearing on Peach’s Airbus fleet in spring 2027. The fuselage design uses intentionally irregular patterns to evoke playfulness and anticipation while maintaining the airline’s signature color identity.
Peach emphasizes that the refresh reflects its “next phase” as it continues to grow within the ANA Group, having carried more than 75 million passengers since its founding in 2011. The redesign is positioned as a step toward a more welcoming, less “budget‑airline” aesthetic while preserving the brand’s youthful energy.
The new logo inherits the spirit that Peach has held dear over the past 15 years since its founding. Based on the existing design using circles and straight lines, it has evolved into a friendlier, gentler impression with the addition of roundness to the corners. By adding more space between the letters, this logo achieves a calm appearance.
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