Avianca announced:

As part of its ongoing efforts to diversify its offerings and exceed traveler expectations on high-demand routes, Avianca, a member of Abra Group, announced today that its INSIGNIA business-class experience will be available on flights to and from New York operated with Boeing 787 Dreamliner aircraft.

Passengers can now purchase this service, and the first flights under this concept will begin operating on August 4.

The introduction of INSIGNIA on the New York route reflects Avianca’s commitment to offering a product designed for travelers seeking to elevate their journey through exclusivity, comfort, privacy and exceptional service, both on the ground and in the air. The experience includes lie-flat business-class seats that recline 180 degrees, a Mola Sasa amenity kit featuring Loto del Sur products, a welcome beverage, unlimited snacks, a carefully curated selection of wines and spirits, entertainment on individual seatback screens and priority service. Customers also receive access to dedicated INSIGNIA by avianca check-in in Bogotá, airport lounges and priority boarding, as well as one carry-on bag, two checked bags and 10 LifeMiles for every dollar spent.

This premium connectivity strategy in the region is complemented by the offering from Brazilian airline GOL, also a member of Abra Group, which began operating three weekly flights between Rio de Janeiro and New York on July 8 featuring its INSIGNIA by GOL business-class cabin, further supporting business and leisure travel between Brazil and the United States.

“New York is one of our most iconic routes and a key gateway for connectivity across the Americas. By expanding INSIGNIA within the region, we are taking a decisive step toward offering a differentiated service that places comfort and the customer experience at the center of everything we do. We want every detail of the journey, from the airport experience and opportunities to rest to onboard dining, to reflect our commitment to delivering a memorable service that responds thoughtfully and precisely to what our customers value and expect from us,” said Katherine Stradaioli, Avianca’s senior vice president of customer experience.

INSIGNIA by avianca is also available on flights to and from Europe, including Madrid, Barcelona, Paris and London.