Southwest Airlines has launched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows travelers to discover and shop for Southwest flights in ChatGPT.
By launching the Southwest® plugin in ChatGPT, the airline can appear earlier in the Customer journey and offer a simpler, more direct path from inspiration and discovery to booking options with Southwest.
“Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next,” said Sabrina Callahan, Chief Digital and Marketing Officer at Southwest Airlines®. “It is a meaningful example of how we test and learn with AI innovation to continue the Customer-first approach that defines our brand.”
“We’re putting the right technology in place to support what our Customers need today with flexibility to build what they’ll need tomorrow,” said Lauren Woods, Executive Vice President & Chief Information Officer at Southwest Airlines. “By creating a secure, scalable foundation for AI, we can add new capabilities more quickly and thoughtfully, making it easier to serve Customers across their journey.”
Southwest is working with OpenAI and AWS to combine leading AI and cloud technologies with Southwest’s deep understanding of its Customers. With OpenAI and AWS, Southwest is creating more intuitive travel planning while thoughtfully expanding AI-powered capabilities over time.
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